Amnesty International: Human Rights Day 2008

Come, a tiny effort is all it takes to change the death penalty.

Advertising Agency: Grey Hong Kong
Executive Creative Director: Keith Ho
Creative Directors: Danny Chan, Ivy Lee
Art Directors: Raymond Wong, Kato Tsang
Copywriter: Barbara Jiang
Photographer: Lester Lee
Production Manager: Ken Yau
Via: bestadsontv

12 comments

lucachez's picture
lucachez
38 pencils

mmm , it seems way to forced for me, because you take the stickers away , but they still have that suffering face,but i think its cool idea however needs more 'love'.

whitespace's picture
whitespace
1953 pencils

gun wounds don't look like that...

hawt chick by the way.

rebelscum's picture
rebelscum
2110 pencils

HAH!! Best. Comment. Ever.

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"I saw a subliminal ad executive once, but only for a second." - The Wright
www.ryanfox.ca

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I have thousands of pencils and $1.50 so I'm off to Starbucks

maung's picture
maung
48 pencils

good awareness but not too deep for me.

AD1014's picture
AD1014
307 pencils

awful. and i love the happy asian guy proudly wearing his gunshot. "look at me! i was shot, haha!"

scarfinati's picture
scarfinati
836 pencils

I like it. But right they still look anguished. Shouldve had straight faces in the photos. Dont take it too literally it gets the point across...

yeah that chick is probably smokin hot in real life

obladis's picture
obladis
298 pencils

Fresh

diegote's picture
diegote
41 pencils

Cartoonish,sorry.

JamurPutih's picture
JamurPutih
263 pencils

sorry. i am agree with death penalty.

end of joy, enjoy

Hao's picture
Hao
8 pencils

Great concept. It has achieved the dissemination goal. In additional, I like the art direction.
Danny is very nice man.Great done.

idea20080611's picture
idea20080611
28 pencils

Great

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