We created an ambient advertising for International Migrants Day, 18th December 2010 to inform the public about the reality of migrant workers with Amnesty International Korea. Many migrant workers enter S. Korea to work. However, Their employers treat them like working machines and forfeit their human rights. Thus, we made life-size boxes used for packing goods and informed the public about the reality in a guerrilla-fashion.
Ambient advertisment created by supernormalvoice, South Korea for Amnesty International, within the category: Public Interest, NGO.
We are migrant workers, not imported machines
Migrant workers are also human beings
Case Study: The Story Behind Wrigley's "The Story of Sarah & Juan"Read More
Inside Sesame Workshop’s Global Effort To Make Childhood A Right, Not a PrivilegeRead More
Without Commercials, There’d Be No Muppets: How Jim Henson Used Ads As A Creative LaboratoryRead More
WeTransfer Studios x The Clio Awards: Dream WorkplaceRead More