Amnesty International: Human is not a machine
We are migrant workers, not imported machines
Migrant workers are also human beings
We created an ambient advertising for International Migrants Day, 18th December 2010 to inform the public about the reality of migrant workers with Amnesty International Korea. Many migrant workers enter S. Korea to work. However, Their employers treat them like working machines and forfeit their human rights. Thus, we made life-size boxes used for packing goods and informed the public about the reality in a guerrilla-fashion.
Advertising Agency: supernormalvoice, Seoul, South Korea
Account Executive: Saeyoung Kim
Creative Director: Swan Song, Saeyoung Kim
Art Director: Swan Song
Copywriter: Saeyoung Kim
Illustrator: Jaeyoung Sohn
Photographer: Ernest
Published: December 2010
13 Comments
Really nice way of communicating the message.
And now we wait for the first smart ass to use 'out-of-the-box-thinking' in his comment. I mean the second smart ass...
Nice, fresh, relevant.
Nice ambient idea. I didn't think there is such a problem in S. Korea.
What hath God wrought
not very creative i think
Critics are easy.
Not creative nor clever. Unfortunately this problem is still a truth, but it has been communicated many times before in the past an in betters ways.
You had me at Swan Song. :)
Will Think for Salary
Interesting stunt.
I like it. and i think super execution. clever idea. at least general public will feel abt the issue.
bite me
It's nice, but lacks something
average idea..
visual execution/art direction of human illustration isn't impressive at all. human + hammer + electrical plugs; trying too hard to force the msg across..
super like
na, its just a poor rip-off from the "woman in suitcase" by serviceplan!!