Amnesty International: Human is not a machine

We are migrant workers, not imported machines
Migrant workers are also human beings

We created an ambient advertising for International Migrants Day, 18th December 2010 to inform the public about the reality of migrant workers with Amnesty International Korea. Many migrant workers enter S. Korea to work. However, Their employers treat them like working machines and forfeit their human rights. Thus, we made life-size boxes used for packing goods and informed the public about the reality in a guerrilla-fashion.

Advertising Agency: supernormalvoice, Seoul, South Korea
Account Executive: Saeyoung Kim
Creative Director: Swan Song, Saeyoung Kim
Art Director: Swan Song
Copywriter: Saeyoung Kim
Illustrator: Jaeyoung Sohn
Photographer: Ernest

December 2010


thedesignaddict's picture
5403 pencils

Really nice way of communicating the message.

LeeHarvey's picture
3045 pencils

And now we wait for the first smart ass to use 'out-of-the-box-thinking' in his comment. I mean the second smart ass...

mdb1974's picture
411 pencils

Nice, fresh, relevant.

morse's picture
17002 pencils

Nice ambient idea. I didn't think there is such a problem in S. Korea.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

dadada's picture
1720 pencils

not very creative i think

Everybody is creative, be yourself.

Glut's picture
3937 pencils

Not creative nor clever. Unfortunately this problem is still a truth, but it has been communicated many times before in the past an in betters ways.

Roger Keynes's picture
Roger Keynes
5498 pencils

You had me at Swan Song. :)

The Jobless Writer
Will Think for Salary

jackblack's picture
2350 pencils

Interesting stunt.

Roshan Quintus's picture
Roshan Quintus
667 pencils

I like it. and i think super execution. clever idea. at least general public will feel abt the issue.

bite me

Cookie_Monster's picture
643 pencils

It's nice, but lacks something

pitted prunes's picture
pitted prunes
216 pencils

average idea..

visual execution/art direction of human illustration isn't impressive at all. human + hammer + electrical plugs; trying too hard to force the msg across..

LeroyChristian's picture
392 pencils

super like

dsklan's picture
1926 pencils

na, its just a poor rip-off from the "woman in suitcase" by serviceplan!!

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