Amnesty International: Hang-man

Save a person's life.
At present, more than 27,000 people worldwide are sentenced to death. Become involved today, on the Day of Human Rights and speak out against the death penalty: become a member at amnesty-hamburg.de or support us with a donation. For a world without the death penalty-now!

Advertising Agency: Tribal DDB, Hamburg, Germany
Creative Director: Martin Drust
Copywriter: Florentin Hock
Art Directors: Marjorieth Alzen-Sanmartin, Janis Zinke
Graphics: Wiebke Auerswald
Photographer: Anke Luckmann
Client Consulting: André Krüwel, Claudia Andert
Post-Production: Christian Kunz, Gloss
Released: December 2008

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20 comments

Guest's picture
Guest

could become handle award grand prix winner;
but competiton is fierce:
http://adsoftheworld.com/media/ambient/harley_davidson_handles

justpassingby's picture
justpassingby
1368 pencils

8 buses and lets say each bus had about 10 to 20 handles (max)
Thats 100 people, hardly a target audience is it? Its not exactly changing mindset is it?
I doubt the public transport company would let them hang those things and risk the public falling down because they couldnt grab the handles. And if the reason was for someone to take these so-called leaflets who would refill the buses?

I sniff a rat. Have a look at the pic, i bet you that young woman holding the leaflet is client servicing.

Take a look's picture
Take a look
2 pencils

Dude if the client is so happy an proud that she wanted to be on the picture, that doesnt sounds too bad to me. I want a happy client with cool stuff aswell.

And by the way I dont know if you know about the new kind of advertising, now you are here reading and looking at the ad and if you were someone that cares about helping others like with this Amnesty stuff, you would be now giving them some support

But you were just passing by I guess

Guest's picture
Guest

garrulous. lacivious. masturbatory.

Guest's picture
Guest

PUTA QUE CREATIVO, NO HUEVEES CON ESO PE

Guest's picture
Guest

ya se hizo

kalpesh78's picture
kalpesh78
2580 pencils

It could be spam.. but its cool.

ideas....30 minutes nahi toh free.

Guest's picture
Guest

Support,cos this death thing mostly take the innocent.
if the ambience is pushed it would find strenght.

Guest's picture
Guest

Support,cos this death thing mostly take the innocent.
if the ambience is pushed it would find strenght.

Guest's picture
Guest

Nice work. I like the interactive aspect: people are enabled to rescue the person like they do with a donation. Well done.

Guest's picture
Guest

oh my god how fucking stupid is this?

Guest's picture
Guest

stupido!

Guest's picture
Guest

Really really cool idea!!!

Guest's picture
Guest

Isn't it great to see how something so small could give such a big results?

Well Done.

Guest's picture
Guest

Isn't it great to see how something so small could give such a big results?

Well Done.

Guest's picture
Guest

Fantastic!Really nice idea.

Guest's picture
Guest

Amazing Idea

Guest's picture
Guest

hmmm....guess what: only guest commenters here....all FAKE

OhMyHock's picture
OhMyHock
21 pencils

Your's, too?

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