Amnesty International: Eye tracking
Advertising Agency: Jung von Matt, Hamburg, Germany
Executive Creative Directors: Wolfgang Schneider, Mathias Stiller
Creative Directors: David Mously, Jan Harbeck
Copywriter: Nicolas Linde
Account Supervisors: Frank Lotze, Ilan Schaefer, Ina Neumann, Melanie Ebensperger, Simone Buchcik
Art Buyer: Marjorie Jorrot
Art Director: Duc Nguyen
Photographer: Dirk Heinrich
Agency Producer: S. Hannemann
Media Agency: Wall Ag
Final Artwork: C. Von Bartkowski
Comments
Really good idea
muy bueno!!!!
Fantastic! Awesome! Kick ass!
i wish i had done this!
Yeah, but how are you supposed to see the second frame if it only shows it when you look away? And what if there are 2 people there - 1 looking at it, one not?
Amazing!!!
Really good.
Great idea for an important message! I bet people got pretty involved with trying to outsmart it.
-Natalie
http://www.nataliemarion.com
Very nice, will get an award
This might be the greatest ad I've ever seen! Fuck yeahh!!
Great thinking, how many billboards were there?
only this one - i think
one should not take life so seriously - as one will not come out of it alive.
only problem is you wont see it happen. since youll be facing the other way???
if you noticed it says AFTER A SHORT TIME DELAY, so even if you are looking it does not happen instantly.
it's really match the big idea! good job ;)
S C A M!
What if the guy looks the other way?
Face recognition software?
Coooome ooon!
Such a big thing (expensive) for some people waiting for the bus??
Wow, this one is awesome!
great idea
awesome!
really awesome...
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