Amnesty International: Eye tracking

Amnesty International: Eye tracking
Average: 9 (50 votes)

Advertising Agency: Jung von Matt, Hamburg, Germany
Executive Creative Directors: Wolfgang Schneider, Mathias Stiller
Creative Directors: David Mously, Jan Harbeck
Copywriter: Nicolas Linde
Account Supervisors: Frank Lotze, Ilan Schaefer, Ina Neumann, Melanie Ebensperger, Simone Buchcik
Art Buyer: Marjorie Jorrot
Art Director: Duc Nguyen
Photographer: Dirk Heinrich
Agency Producer: S. Hannemann
Media Agency: Wall Ag
Final Artwork: C. Von Bartkowski

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21 comments

Guest's picture
GuestFriday, June 26, 2009 - 10:14

Really good idea

Guest's picture
GuestFriday, June 26, 2009 - 11:12

muy bueno!!!!

tirthomitro's picture
2254 pencils
tirthomitroFriday, June 26, 2009 - 11:46

Fantastic! Awesome! Kick ass!
i wish i had done this!

they showed me a picture & i laughed
dignity has never been photographed

Guest's picture
GuestMonday, July 20, 2009 - 04:59

Yeah, but how are you supposed to see the second frame if it only shows it when you look away? And what if there are 2 people there - 1 looking at it, one not?

Guest's picture
GuestFriday, June 26, 2009 - 12:22

Amazing!!!

Guest's picture
GuestFriday, June 26, 2009 - 12:44

Really good.

NatalieM's picture
1687 pencils
NatalieMFriday, June 26, 2009 - 15:05

Great idea for an important message! I bet people got pretty involved with trying to outsmart it.

-Natalie
http://www.nataliemarion.com

luisrivera11's picture
469 pencils
luisrivera11Friday, June 26, 2009 - 16:51

Very nice, will get an award

Guest's picture
GuestFriday, June 26, 2009 - 19:56

This might be the greatest ad I've ever seen! Fuck yeahh!!

Pccs's picture
211 pencils
PccsFriday, June 26, 2009 - 23:00

Great thinking, how many billboards were there?

slowrider's picture
649 pencils
slowriderSaturday, June 27, 2009 - 04:53

only this one - i think

one should not take life so seriously - as one will not come out of it alive.

Guest's picture
GuestSunday, June 28, 2009 - 18:57

only problem is you wont see it happen. since youll be facing the other way???

Guest's picture
GuestMonday, July 13, 2009 - 19:17

if you noticed it says AFTER A SHORT TIME DELAY, so even if you are looking it does not happen instantly.

noisyhk's picture
48 pencils
noisyhkMonday, June 29, 2009 - 22:38

it's really match the big idea! good job ;)

Guest's picture
GuestTuesday, June 30, 2009 - 15:42

S C A M!
What if the guy looks the other way?
Face recognition software?
Coooome ooon!

Guest's picture
GuestWednesday, July 1, 2009 - 03:36

Such a big thing (expensive) for some people waiting for the bus??

Guest's picture
GuestThursday, July 9, 2009 - 04:13

Wow, this one is awesome!

Guest's picture
GuestWednesday, July 15, 2009 - 07:55

great idea

BlueHaze's picture
5 pencils
BlueHazeSunday, November 15, 2009 - 07:29

awesome!

Guest's picture
GuestThursday, November 19, 2009 - 07:11

really awesome...

somecopywriter's picture
1037 pencils
somecopywriterWednesday, April 4, 2012 - 07:58

I hate to pun but these are really hard-hitting. Good work.