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Amnesty International: Eye tracking

Amnesty International: Eye tracking
Your rating: None Average: 8.7 (39 votes)

Advertising Agency: Jung von Matt, Hamburg, Germany
Executive Creative Directors: Wolfgang Schneider, Mathias Stiller
Creative Directors: David Mously, Jan Harbeck
Copywriter: Nicolas Linde
Account Supervisors: Frank Lotze, Ilan Schaefer, Ina Neumann, Melanie Ebensperger, Simone Buchcik
Art Buyer: Marjorie Jorrot
Art Director: Duc Nguyen
Photographer: Dirk Heinrich
Agency Producer: S. Hannemann
Media Agency: Wall Ag
Final Artwork: C. Von Bartkowski

Comments

Guest's picture

Really good idea

Guest's picture

muy bueno!!!!

tirthomitro's picture 1177 pencils

Fantastic! Awesome! Kick ass!
i wish i had done this!

they showed me a picture & i laughed
dignity has never been photographed

Guest's picture

Yeah, but how are you supposed to see the second frame if it only shows it when you look away? And what if there are 2 people there - 1 looking at it, one not?

Guest's picture

Amazing!!!

Guest's picture
10

Really good.

NatalieM's picture 1693 pencils

Great idea for an important message! I bet people got pretty involved with trying to outsmart it.

luisrivera11's picture 406 pencils
10

Very nice, will get an award

Guest's picture

This might be the greatest ad I've ever seen! Fuck yeahh!!

Pccs's picture 195 pencils

Great thinking, how many billboards were there?

slowrider's picture 597 pencils

only this one - i think

one should not take life so seriously - as one will not come out of it alive.

Guest's picture

only problem is you wont see it happen. since youll be facing the other way???

Guest's picture

if you noticed it says AFTER A SHORT TIME DELAY, so even if you are looking it does not happen instantly.

noisyhk's picture 48 pencils
9

it's really match the big idea! good job ;)

Guest's picture

S C A M!
What if the guy looks the other way?
Face recognition software?
Coooome ooon!

Guest's picture

Such a big thing (expensive) for some people waiting for the bus??

Guest's picture
10

Wow, this one is awesome!

Guest's picture

great idea

BlueHaze's picture 5 pencils
10

awesome!

Guest's picture
10

really awesome...

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