Amnesty International: Eye tracking

Advertising Agency: Jung von Matt, Hamburg, Germany
Executive Creative Directors: Wolfgang Schneider, Mathias Stiller
Creative Directors: David Mously, Jan Harbeck
Copywriter: Nicolas Linde
Account Supervisors: Frank Lotze, Ilan Schaefer, Ina Neumann, Melanie Ebensperger, Simone Buchcik
Art Buyer: Marjorie Jorrot
Art Director: Duc Nguyen
Photographer: Dirk Heinrich
Agency Producer: S. Hannemann
Media Agency: Wall Ag
Final Artwork: C. Von Bartkowski

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21 comments

Guest's picture
Guest

Really good idea

Guest's picture
Guest

muy bueno!!!!

tirthomitro's picture
tirthomitro
2720 pencils

Fantastic! Awesome! Kick ass!
i wish i had done this!

they showed me a picture & i laughed
dignity has never been photographed

Guest's picture
Guest

Yeah, but how are you supposed to see the second frame if it only shows it when you look away? And what if there are 2 people there - 1 looking at it, one not?

Guest's picture
Guest

Amazing!!!

Guest's picture
Guest

Really good.

NatalieM's picture
NatalieM
1687 pencils

Great idea for an important message! I bet people got pretty involved with trying to outsmart it.

luisrivera11's picture
luisrivera11
469 pencils

Very nice, will get an award

Guest's picture
Guest

This might be the greatest ad I've ever seen! Fuck yeahh!!

Pccs's picture
Pccs
211 pencils

Great thinking, how many billboards were there?

slowrider's picture
slowrider
648 pencils

only this one - i think

one should not take life so seriously - as one will not come out of it alive.

Guest's picture
Guest

only problem is you wont see it happen. since youll be facing the other way???

Guest's picture
Guest

if you noticed it says AFTER A SHORT TIME DELAY, so even if you are looking it does not happen instantly.

noisyhk's picture
noisyhk
48 pencils

it's really match the big idea! good job ;)

Guest's picture
Guest

S C A M!
What if the guy looks the other way?
Face recognition software?
Coooome ooon!

Guest's picture
Guest

Such a big thing (expensive) for some people waiting for the bus??

Guest's picture
Guest

Wow, this one is awesome!

Guest's picture
Guest

great idea

BlueHaze's picture
BlueHaze
5 pencils

awesome!

Guest's picture
Guest

really awesome...

somecopywriter's picture
somecopywriter
1091 pencils

I hate to pun but these are really hard-hitting. Good work.

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