Amnesty International: Eye tracking
Advertising Agency: Jung von Matt, Hamburg, Germany
Executive Creative Directors: Wolfgang Schneider, Mathias Stiller
Creative Directors: David Mously, Jan Harbeck
Copywriter: Nicolas Linde
Account Supervisors: Frank Lotze, Ilan Schaefer, Ina Neumann, Melanie Ebensperger, Simone Buchcik
Art Buyer: Marjorie Jorrot
Art Director: Duc Nguyen
Photographer: Dirk Heinrich
Agency Producer: S. Hannemann
Media Agency: Wall Ag
Final Artwork: C. Von Bartkowski
21 Comments
Really good idea
muy bueno!!!!
Fantastic! Awesome! Kick ass!
i wish i had done this!
they showed me a picture & i laughed
dignity has never been photographed
Yeah, but how are you supposed to see the second frame if it only shows it when you look away? And what if there are 2 people there - 1 looking at it, one not?
Amazing!!!
Really good.
Great idea for an important message! I bet people got pretty involved with trying to outsmart it.
-Natalie
http://www.nataliemarion.com
Very nice, will get an award
This might be the greatest ad I've ever seen! Fuck yeahh!!
Great thinking, how many billboards were there?
only this one - i think
one should not take life so seriously - as one will not come out of it alive.
only problem is you wont see it happen. since youll be facing the other way???
if you noticed it says AFTER A SHORT TIME DELAY, so even if you are looking it does not happen instantly.
it's really match the big idea! good job ;)
S C A M!
What if the guy looks the other way?
Face recognition software?
Coooome ooon!
Such a big thing (expensive) for some people waiting for the bus??
Wow, this one is awesome!
great idea
awesome!
really awesome...
I hate to pun but these are really hard-hitting. Good work.