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Amnesty International: Accomplice to a crime

Amnesty International: Accomplice to a crime
Your rating: None Average: 7.1 (44 votes)

If you don't denounce domestic violence you become an accomplice to a crime.
Call 213 861 664 and wash your hands of it.

Advertising Agency: McCann Erickson Lisboa, Portugal
Art Director: Pedro Morgado
Copywriter: Pedro Dias
Released: March 2009

39 Comments

Singularity's picture 202 pencils

Not so sure about this one. Frankly, I don't think I'd appreciate getting that kind of shock as part of an advertising campaign. It would probably impact my willingness to return to that bar.

Jeff

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Guest's picture

It is a great idea and Amnesty is among the few clients that can use this kind of tactics to get their message out. Nonetheless i agree with you that it is a bit too much for the audience with both the "blood" AND the accusations. The copy should have been more informative than accusing.

Guest's picture

"scary... but good
the impact that generates is worth for remember"

some like it, some don't.

jsantanaxp's picture 419 pencils

yep.. interesting.

________________

Guest's picture

I think it has a great shock value. The soap is harmless. This is a great way to get out of the box while getting maximum attention. Just tell me you wouldn't walk out of the bathroom with that fresh on your mind and quite literally fresh on your hands. Also I do believe you would share the experience with every one in your party.

niniasufle's picture 411 pencils
5

scary... but good
the impact that generates is worth for remember

Chris's picture 2003 pencils

done before for a horror movie channel, i think by a singapore shop.

Guest's picture

chris, you need an haircut.

kergu's picture 6580 pencils
10

great!!

Guest's picture

It was already done 10 years ago from McCann-Er. in Switzerland.

Guest's picture

such desperate garbage so blatantly done for award shows. how many soap dispensers do you think they filled? one. just enough to get pics for the reprint. scam scam scam

ivan's picture

You're probably right. But why is that a problem? Nobody complains concept cars are not on the road. Or nobody wears catwalk fashion models. :)

Guest's picture

: )

AEQR's picture 36 pencils

LoL... true. true.

Guest's picture

i'm sorry for your disbelieving. that's too negative: lighten up.

sirvan's picture 30000 pencils

Too intrusive. And fake as well. Bad, agency, bad.

+++

"I love some things, and don't love some other things."

Guest's picture

Would work better for a crime channel or something.

Guest's picture

havent there been a student work for a crime game few weeks ago...? part of the students campaign was this 1:1 idea...

rolling.stone's picture 2750 pencils

Great

Thought provoking

-------------------------------------------------------------------

~ Quite obviously, I have gathered no moss ! ~

Guest's picture

copy of CLUE

hari.'s picture 375 pencils

wash your hands off it

Thats Some Bad Hat, Harry

Guest's picture

Cool... but it has been done before...

http://www.xipax.com/ad/1260/do-you-like-dario/

Guest's picture

cool but it has benn done before..

.http://www.xipax.com/ad/1260/do-you-like-dario/

Guest's picture

cool but it has benn done before..

.http://www.xipax.com/ad/1260/do-you-like-dario/

Guest's picture

cool but it has benn done before..

.http://www.xipax.com/ad/1260/do-you-like-dario/

Guest's picture

What´s the point of being less chocking if then you dont remember??
I think that is very very straigth to the point.
I get the picture. Did you?

Guest's picture
10

I put my hands on it! Fantastic.

Guest's picture
10

Coolllllllllllllllllll!

LucasPS's picture 523 pencils
9

Just great, awesome ambient, perfect peace of work.

Todos somos ignorantes, pero no todos ignoramos lo mismo.

Guest's picture

The real question is, how would someone who has witnessed a domestic violence scene react after that, great ad, does the job.

Shamail Khadija's picture 64 pencils

already done for some crime night television serial.

Shamail Khadija

Shamail Khadija's picture 64 pencils

already done for some crime night television serial.

Shamail Khadija

Guest's picture

who cares if its been done or not. still, it adds something..
i think amnesty international is a very good client for this ambient.
i would say it has power

Guest's picture

http://adsoftheworld.com/media/ambient/clue_blood

funny. ironic too since clue was mine.

Guest's picture

.http://adsoftheworld.com/media/ambient/clue_blood

yeah this is definately not a 100 percent exact ripoff of clue. that i submitted last year.

Guest's picture

Uh, this was done a year ago. And done for a more appropriate product/service at that. Student work, but still... it's been done.

http://adsoftheworld.com/media/ambient/clue_blood

mith85's picture 242 pencils

Uh, this was done a year ago. And done for a more appropriate product/service at that. Student work, but still... it's been done.

chunkdude's picture 31 pencils

this definately is a brand new idea that wasnt stolen from my student work i submitted last year. not stolen at all.

http://adsoftheworld.com/media/ambient/clue_blood

Guest's picture

fuckin amazing

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