AMI Sichuan: Earthquake

AMI is a NGO that sends doctors and nurses to areas hit by natural disasters or wars. To do so it always asks for the public's contributions. This Y&R Portugal poster that is made of "your turn" tickets. The whole of the poster shows a picture of the destructed Sichuan town in China but when you take off a ticket you both eliminate the image and get a thank you message and the account number to where you should send your contribution. The poster appeared at pharmacies and drugstores.

Advertising Agency: Y&R Lisbon, Portugal
Creative Directors: Pedro Ferreira
Art Director: Pedro Ferreira
Copywriter: Judite Mota
Photographer: Corbis news
Released: October 2008