AMI Sichuan: Earthquake

AMI is a NGO that sends doctors and nurses to areas hit by natural disasters or wars. To do so it always asks for the public's contributions. This Y&R Portugal poster that is made of "your turn" tickets. The whole of the poster shows a picture of the destructed Sichuan town in China but when you take off a ticket you both eliminate the image and get a thank you message and the account number to where you should send your contribution. The poster appeared at pharmacies and drugstores.

Advertising Agency: Y&R Lisbon, Portugal
Creative Directors: Pedro Ferreira
Art Director: Pedro Ferreira
Copywriter: Judite Mota
Photographer: Corbis news
Released: October 2008

8 comments

Guest's picture
Guest

Soooo done

Guest's picture
Guest

Very old Idea

Unmotivated Genius's picture
Unmotivated Genius
100 pencils

good stuff

Guest's picture
Guest

seen this exact same idea before

Guest's picture
Guest

so used as a second hand cloth.

theanc's picture
theanc
2779 pencils

Nice one. Don't know if someone did before but it's great anyway.

Guest's picture
Guest

Where and when was it done something similar?
Please let me know, I always love to learn that everything was done before according to professional adverting bloguers : )

no_user's picture
no_user
125 pencils

Liked it. Thumbs up!

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