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AMI Sichuan: Earthquake

AMI Sichuan: Earthquake
Your rating: None Average: 6.6 (21 votes)

AMI is a NGO that sends doctors and nurses to areas hit by natural disasters or wars. To do so it always asks for the public's contributions. This Y&R Portugal poster that is made of "your turn" tickets. The whole of the poster shows a picture of the destructed Sichuan town in China but when you take off a ticket you both eliminate the image and get a thank you message and the account number to where you should send your contribution. The poster appeared at pharmacies and drugstores.

Advertising Agency: Y&R Lisbon, Portugal
Creative Directors: Pedro Ferreira
Art Director: Pedro Ferreira
Copywriter: Judite Mota
Photographer: Corbis news
Released: October 2008

8 Comments

Guest's picture
Guest | Tue, 2009-06-16 21:23

Soooo done

Guest's picture
Guest | Tue, 2009-06-16 22:20

Very old Idea

Unmotivated Genius's picture 100 pencils
Unmotivated Genius | Tue, 2009-06-16 23:55

good stuff

Guest's picture
Guest | Wed, 2009-06-17 05:01
2

seen this exact same idea before

Guest's picture
Guest | Wed, 2009-06-17 09:29

so used as a second hand cloth.

theanc's picture 2697 pencils
theanc | Wed, 2009-06-17 10:21
9

Nice one. Don't know if someone did before but it's great anyway.

Believe in Jesus - http://cargocollective.com/augustojesus

Guest's picture
Guest | Thu, 2009-06-18 06:41

Where and when was it done something similar?
Please let me know, I always love to learn that everything was done before according to professional adverting bloguers : )

no_user's picture 127 pencils
no_user | Thu, 2009-06-18 09:37

Liked it. Thumbs up!

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