AMI is a NGO that sends doctors and nurses to areas hit by natural disasters or wars. To do so it always asks for the public's contributions. This Y&R Portugal poster that is made of "your turn" tickets. The whole of the poster shows a picture of the destructed Sichuan town in China but when you take off a ticket you both eliminate the image and get a thank you message and the account number to where you should send your contribution. The poster appeared at pharmacies and drugstores.
Ambient advertisment created by Y&R, Portugal for AMI, within the category: Public Interest, NGO.
The Blockchain Will Change Advertising. Here's How.Read More
Seven Years Haven't Dulled The Gorillaz's Hunger For Mindblowing InnovationRead More
Laphroaig Whiskey Isn't For Everyone. And They Are Running With That.Read More
Extending Reach With Music-Driven AdsRead More