American Tourister: Tough luggage

Tough luggage from American Tourister

Advertising Agency: Contract Advertsing, Mumbai, India
Creative Director: Manish Ajgaonkar
Art Director: Pradnya Raut
Copywriter: Qainat Mansoor
Photographer: Amit Thakur
Additional credits: Sanjay Shinde, Abhishek Chendwankar

December 2009


Phil Lestino's picture
Phil Lestino
1684 pencils

The old lift doors eh? Glad to see they've still got other uses then just stopping people falling out of lifts.

davitma's picture
32 pencils

super, simple idea

Roshan Quintus's picture
Roshan Quintus
667 pencils

I like this. but just thinking would have been better if it was actual size bag.

bite me

silvi's picture
4172 pencils

Totally agree

Guest's picture

Not bad.

Guest's picture

Feeble scam. 'Spectators'? What's the elevator, a stadium? 'Increased footfalls'? Wow, nothing like a vague claim.

I've been to the Contract Mumbai once. The elevator that you see is the one in the same building.

kondensofke's picture
336 pencils

i don't know, i think it sends a wrong message. like "this luggage won't fit in an elevator with you" or sth

Roger Keynes's picture
Roger Keynes
5498 pencils


The Jobless Writer
Will Think for Salary

Guest's picture

when the doors close, the door on the right is already crumpled and the doors barely touch, as elevator doors usually do. so when did that damage happen?
plus it's no real size. weak.

Dzsoi's picture
8008 pencils

I tend to agree, a bit forced that is why this is not the perfect illusion.

Guest's picture

Is my baby

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