American Family Insurance: Höm Insvurannss

Insure your home against surprises

Brief: To promote home insurance services.
Insight: People do not believe that something might happen to their property to the bitter end. Burglary, break-in, flood or fire – they always take us by surprise.
Idea: In order to demonstrate the suddenness of a flood we use the IKEA shop, whose customers are used to the fact that everything is perfect there. We “flood” one of the rooms of the display area and hang a price list describing the services of the insurance company.

Advertising School: MADS, Moscow, Russia
Creative Directors: Arina Avdeeva, Denis Eliseev
Copywriter: Ilya Torgovnikov
Art-director: Mitya Katkin

March, 2013


kleenex's picture
41102 pencils

Good idea.

stickynotes's picture
1094 pencils

nice idea. but the execution doesn't look like they did it for real

robinstam's picture
215 pencils

Actually, it can't be made for real because the international policy of IKEA forbids to change the roomsets (I've worked for IKEA so that's why I know). But maybe this is a print ad or a big poster so it looks like it's a showroom at IKEA.

PierrePoch's picture
46 pencils


ankitadv's picture
818 pencils

nice ad good

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