Höm Insvurannss

Agency Network: 
March 2013

Brief: To promote home insurance services.
Insight: People do not believe that something might happen to their property to the bitter end. Burglary, break-in, flood or fire – they always take us by surprise.
Idea: In order to demonstrate the suddenness of a flood we use the IKEA shop, whose customers are used to the fact that everything is perfect there. We “flood” one of the rooms of the display area and hang a price list describing the services of the insurance company.

Ambient advertisment created by MADS, Russia for American Family Insurance, within the category: Finance.

Insure your home against surprises

Advertising School: MADS, Moscow, Russia
Creative Directors: Arina Avdeeva, Denis Eliseev
Copywriter: Ilya Torgovnikov
Art-director: Mitya Katkin

Comments (5)

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kleenex's picture
Activity Score 49614

Good idea.

stickynotes's picture
Activity Score 1094

nice idea. but the execution doesn't look like they did it for real

robinstam's picture
Activity Score 215

Actually, it can't be made for real because the international policy of IKEA forbids to change the roomsets (I've worked for IKEA so that's why I know). But maybe this is a print ad or a big poster so it looks like it's a showroom at IKEA.

PierrePoch's picture
Activity Score 46


ankitadv's picture
Activity Score 818

nice ad good