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Höm Insvurannss

Agency: 
Published/Aired: 
March 2013
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Description: 

Brief: To promote home insurance services.
 
Insight: People do not believe that something might happen to their property to the bitter end. Burglary, break-in, flood or fire – they always take us by surprise.
 
Idea: In order to demonstrate the suddenness of a flood we use the IKEA shop, whose customers are used to the fact that everything is perfect there. We “flood” one of the rooms of the display area and hang a price list describing the services of the insurance company.

Insure your home against surprises

Advertising School: MADS, Moscow, Russia
Creative Directors: Arina Avdeeva, Denis Eliseev
Copywriter: Ilya Torgovnikov
Art-director: Mitya Katkin

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ankitadv's picture
ankitadv
818 Activity Scores

nice ad good

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