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Höm Insvurannss

Agency: 
Published/Aired: 
March 2013
Description: 

Brief: To promote home insurance services.
 
Insight: People do not believe that something might happen to their property to the bitter end. Burglary, break-in, flood or fire – they always take us by surprise.
 
Idea: In order to demonstrate the suddenness of a flood we use the IKEA shop, whose customers are used to the fact that everything is perfect there. We “flood” one of the rooms of the display area and hang a price list describing the services of the insurance company.

Insure your home against surprises

Advertising School: MADS, Moscow, Russia
Creative Directors: Arina Avdeeva, Denis Eliseev
Copywriter: Ilya Torgovnikov
Art-director: Mitya Katkin

Comments (5)

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Highest Rated

ankitadv's picture
ankitadv
Activity Score 818

nice ad good

kleenex's picture
kleenex
Activity Score 43371

Good idea.

stickynotes's picture
stickynotes
Activity Score 1094

nice idea. but the execution doesn't look like they did it for real

robinstam's picture
robinstam
Activity Score 215

Actually, it can't be made for real because the international policy of IKEA forbids to change the roomsets (I've worked for IKEA so that's why I know). But maybe this is a print ad or a big poster so it looks like it's a showroom at IKEA.

PierrePoch's picture
PierrePoch
Activity Score 46

Fake!!!!

ankitadv's picture
ankitadv
Activity Score 818

nice ad good

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