America Disability Association: Stairs
For some, It's Mt. Everest
Help build more handicap facilities.
Advertising School: School of Visual Arts, USA
Creative Director:Frank Anselmo
Art Director: Jeseok Yi
Copywriter: Jeseok Yi
Released: February 2007

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It's been awarded 2007 Clio award Bronze.
http://www.clioawards.com/winners/index.cfm?medium_id=999&award_id=4&s...
OK...who's the copy cat here?
http://adsoftheworld.com/media/ambient/danish_parkinsons_disease_assoc...
woah!
I'd like to know too! There seems to be a lot of that prowling around.
Hi, I'm an art director, Jeseok Yi who made this work.
I made this idea before March, 1 2007 which is the dead line for Clio award 2007.
and It got award letter in April, 12, 2007.
and The only thing I know is that very similar idea of mine was posted couple of days before. that's the simple fact.
many ideas are not originals, they're just improvements. that's the nature of it. some call it "flattery." besides, inspiration comes from ideas already created, no? (i'm not promoting flagrant plagiarism, i'm just professing an opinion.)
Even if its a stolen or copied idea, I don't think that should matter because the copy makes you think. Great work Jeseok Yi, both for art direction and copy.
--
A creative strategist