Ambev: Cyan
High Bandwidth | Low Bandwidth | Mobile
Advertising Agency: Loducca.MPM, São Paulo, Brazil
Creative Director: Guga Ketzer
Head of art: Cassio Moron
Creative team: Fernanda Fajardo, José Arnaldo Suaid, Andre Pauletti, Fred Rodrigues, Rodrigo Krammes, Rodrigo Mavuchian, Marcelo Jordão
Mídia: Daniel Chalfon, Gabriel Queiroz, Silvia Ramazzotti e Gabriela Oliveira
Published: March 2010
6 Comments
Love the idea and it's grand scale, but using all that extra ink to print the papers? Handing out a ton of plastic water bottles? As we say in America, it seems like you were robbing Peter to pay Paul...
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brandon
www.brandonknowlden.com
strong contender for grand prix at cannes next year
they showed me a picture & i laughed
dignity has never been photographed
They had a very strong communication partner. but behind the scene, bkowlden is right about plastic water bottles. at least they might be glass or something like that. you might think that its a detail. but its not...
Ah, Brazil...what do they feed you guys over there? You're like the anti-Italy.
for some reason, the background music is driving me away.
Dream needs to be big!
Brilliant Ambient....cyan movement ROCKz!
Tanvir Hassan