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Ambev: Cyan

Advertising Agency: Loducca.MPM, São Paulo, Brazil
Creative Director: Guga Ketzer
Head of art: Cassio Moron
Creative team: Fernanda Fajardo, José Arnaldo Suaid, Andre Pauletti, Fred Rodrigues, Rodrigo Krammes, Rodrigo Mavuchian, Marcelo Jordão
Mídia: Daniel Chalfon, Gabriel Queiroz, Silvia Ramazzotti e Gabriela Oliveira
Published: March 2010

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6 comments

bknowlden's picture
bknowlden
3647 pencils

Love the idea and it's grand scale, but using all that extra ink to print the papers? Handing out a ton of plastic water bottles? As we say in America, it seems like you were robbing Peter to pay Paul...

tirthomitro's picture
tirthomitro
2720 pencils

strong contender for grand prix at cannes next year

they showed me a picture & i laughed
dignity has never been photographed

cef's picture
cef
547 pencils

They had a very strong communication partner. but behind the scene, bkowlden is right about plastic water bottles. at least they might be glass or something like that. you might think that its a detail. but its not...

Andrej's picture
Andrej
656 pencils

Ah, Brazil...what do they feed you guys over there? You're like the anti-Italy.

Sushi lover's picture
Sushi lover
905 pencils

for some reason, the background music is driving me away.

Dream needs to be big!

tanvir raju's picture
tanvir raju
56 pencils

Brilliant Ambient....cyan movement ROCKz!

Tanvir Hassan

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