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AMAM, Association of Women Against Genital Mutilation: Razor
Every year two million girls worldwide are unable to avoid genital mutilation.
Advertising Agency: Contrapunto BBDO, Barcelona, Spain
Creative Directors: Tomas Oliva, Carlos De Javier
Art Director: Lucas Jatobá
Copywriter: Marta Caseny
Photographer: Eduardo Colesi
Released: February 2008
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ouch! that would be scary to wear!!
excellent !!! chapeau bas :)
Exactly :-)
--
www.guerrilla-marketing.pl
www.youtube.com/trzeciii - Guerrilla TV
Wow,quelle idée géniale malgré le fait que ça fait en peu peur la campagne a été un succès!!! et sinon les ventes ???
Juan de Dios
VANKSEN GROUP
that certainly gets your attention. nice work.
Yeesh!
Would a store be the right place for this message? Though it is a strong one and a needed education at that, I don't think retailers would be as supportive as you would hope.
-Natalie
www.topolewski.net
you could put a finger in mens underwear to remind them to get their prostate checked.
...hey these are the jokes people
This work was SHORLIST ON CANNES Lions 2008, Media Lions.
Nice idea. It would make people uncomfortable for sure, but that's probably a good thing.
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