AMAM, Association of Women Against Genital Mutilation: Razor
Every year two million girls worldwide are unable to avoid genital mutilation.
Advertising Agency: Contrapunto BBDO, Barcelona, Spain
Creative Directors: Tomas Oliva, Carlos De Javier
Art Director: Lucas Jatobá
Copywriter: Marta Caseny
Photographer: Eduardo Colesi
Released: February 2008


15 Comments
ouch! that would be scary to wear!!
excellent !!! chapeau bas :)
Exactly :-)
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Wow,quelle idée géniale malgré le fait que ça fait en peu peur la campagne a été un succès!!! et sinon les ventes ???
Juan de Dios
VANKSEN GROUP
Juan de Dios GOMEZ JUAREZ
VANKSEN GROUP | Brand Communication Services
that certainly gets your attention. nice work.
Yeesh!
Would a store be the right place for this message? Though it is a strong one and a needed education at that, I don't think retailers would be as supportive as you would hope.
-Natalie
http://www.nataliemarion.com
you could put a finger in mens underwear to remind them to get their prostate checked.
...hey these are the jokes people
This work was SHORLIST ON CANNES Lions 2008, Media Lions.
Nice idea. It would make people uncomfortable for sure, but that's probably a good thing.
Wake up people and educate yourself. Female circumcision shouldn't be fought, but encouraged. Removal of the offensive organs is a positive step in preventing immoral behavior such as pre-marital sex.
wow dude.....
So sign up to have your penis removed...
You and everyone who holds this belief should be shot.
These are pointless, because do you really think the doctor's who forcibly clip clits or do whatever else it is to mutilate female genitalia are gonna reconsider what they're doing when they pull these off?
This is shameless marketing. Nothing to see here, move along.
Baby boys can't avoid genital mutilation either. Let's put an all out ban on cutting baby genitals regardless of gender.