AMAM, Association of Women Against Genital Mutilation: Razor

Every year two million girls worldwide are unable to avoid genital mutilation.

Advertising Agency: Contrapunto BBDO, Barcelona, Spain
Creative Directors: Tomas Oliva, Carlos De Javier
Art Director: Lucas Jatobá
Copywriter: Marta Caseny
Photographer: Eduardo Colesi
Released: February 2008

15 comments

Willey's picture
Willey
140 pencils

ouch! that would be scary to wear!!

shrrr's picture
shrrr
69 pencils

excellent !!! chapeau bas :)

mark.brando's picture
mark.brando
20 pencils
juandedios's picture
juandedios
6 pencils

Wow,quelle idée géniale malgré le fait que ça fait en peu peur la campagne a été un succès!!! et sinon les ventes ???

Juan de Dios
VANKSEN GROUP

krautland's picture
krautland
3225 pencils

that certainly gets your attention. nice work.

NatalieM's picture
NatalieM
1687 pencils

Yeesh!

Would a store be the right place for this message? Though it is a strong one and a needed education at that, I don't think retailers would be as supportive as you would hope.

Crisp One's picture
Crisp One
2007 pencils

you could put a finger in mens underwear to remind them to get their prostate checked.

...hey these are the jokes people

mj27's picture
mj27
15 pencils

This work was SHORLIST ON CANNES Lions 2008, Media Lions.

simon.gross's picture
simon.gross
541 pencils

Nice idea. It would make people uncomfortable for sure, but that's probably a good thing.

Guest commenter's picture
Guest commenter

Wake up people and educate yourself. Female circumcision shouldn't be fought, but encouraged. Removal of the offensive organs is a positive step in preventing immoral behavior such as pre-marital sex.

Crisp One's picture
Crisp One
2007 pencils

wow dude.....

Guest commenter's picture
Guest commenter

So sign up to have your penis removed...

Guest's picture
Guest

You and everyone who holds this belief should be shot.

Guest's picture
Guest

These are pointless, because do you really think the doctor's who forcibly clip clits or do whatever else it is to mutilate female genitalia are gonna reconsider what they're doing when they pull these off?

This is shameless marketing. Nothing to see here, move along.

Guest's picture
Guest

Baby boys can't avoid genital mutilation either. Let's put an all out ban on cutting baby genitals regardless of gender.

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