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Allianz Insurance: Drunk Mirror

Advertising Agency: OgilvyOne, São Paulo, Brazil
Chief Creative Officer: Anselmo Ramos
Executive Creative Director: Marcos Ribeiro
Creative Directors: Marcos Ribeiro, Alexandre Ravagnani
Art Directors: Fernando Passos, Rafael Gatuzzo
Copywriters: Flavio Tamashiro, Erich Moreira
Accounts: Felipe Obara, Andrea tornovsky, Denise Caruso
Media: Luciana Serra, Larissa Dias
Planners: Luis Stateri, Marian Travassos, Cleber Almeida
Producers: Cecília Taioli, Adriana Jorge
Production Company: Santa Transmedia
Film Director: Gustavo Rodrigues
Sound Design: Sound Design

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8 comments

sacrilegend's picture
sacrilegend
2055 pencils

Stunningly, stupidly simple. And that's what makes this piece of work utterly fantastic.

kleenex's picture
kleenex
27864 pencils

I agree.

bate_palmas's picture
bate_palmas
1479 pencils

Terrible acting in your video.

INteresting idea. Surprised it got past client...

I've seen better in this category

CommandZ's picture
CommandZ
2472 pencils

I don't think they were actors. They seemed like actual imbibers. And the tactic seemed to get through to some of them in their stupor, which IMO would be a good thing. I just wish I knew what the supers translated to in English.

rafagatuzzo's picture
rafagatuzzo
2 pencils

Here is the link in English. http://vimeo.com/47171653
They were not actors, they were normal people who were drinking at the bar.

CommandZ's picture
CommandZ
2472 pencils

Great idea. Making bar patrons stop and think and affect change is spot on brilliant.

Knella's picture
Knella
147 pencils

like

totoelloco's picture
totoelloco
71 pencils

Very nice idea! Cool video, nicely done! My only review is you dont need 1 minute and 20 seconds to tell that story.

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