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Allianz: Elevator

Allianz: Elevator
Your rating: None Average: 7.7 (48 votes)

Keep your money in a safe place.

Advertising Agency: Ó!, Reykjavik, Iceland
Creative Director / Art Director: Einar Gylfason
Copywriter: Daniel Stefansson
Published: October 2009

Comments

Klidesign's picture 166 pencils
Klidesign | Wed, 2009-10-07 09:03

Not fresh, similar things have been done.

Though I like ambient advertising, so I guess I like it.

alexander_bickov's picture 3024 pencils
alexander_bickov | Wed, 2009-10-07 10:16

Done!

Alexander Bickov's Personal portfolio | Twitter | Facebook | Creative ideas

Guest's picture
Guest | Wed, 2009-10-07 10:17

yeah somehow nice, but a safe that opens its door whenever somebody pushes the button doesn't really feel that safe ;)

Guest's picture
Guest | Wed, 2009-10-07 12:44

lots of things have "been done" but the real question is, how did it work for the client? in Iceland, this message is probably very resonant right now, though the possible perils of an accidental elevator plunge cannot help but come to mind, so perhaps a lift is not the best location for this execution...

kgeiger's picture 6269 pencils
kgeiger | Tue, 2009-10-13 01:51

Accidents do happen, but the real peril is the fact that people can just as easily decode this as their money will always be going up and down... ;)

silvi's picture 3690 pencils
silvi | Wed, 2009-10-07 15:17

ok

soya2's picture 127 pencils
soya2 | Thu, 2009-10-08 01:34

i think if you put it on the elevator....... it really look SO not safe.....

Guest's picture
Guest | Thu, 2009-10-08 06:08

Bjork is still the only creative thing coming from Iceland...

tirthomitro's picture 1556 pencils
tirthomitro | Thu, 2009-10-08 10:34

pretty cool stuff.
you tend to be amused
& thus is rendered memorable!

they showed me a picture & i laughed
dignity has never been photographed

Guest's picture
Guest | Thu, 2009-10-08 22:01

Kind of ironic that it's by an Icelandic agency – when you consider Iceland is bankrupt.

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