Allianz: Elevator

Keep your money in a safe place.

Advertising Agency: Ó!, Reykjavik, Iceland
Creative Director / Art Director: Einar Gylfason
Copywriter: Daniel Stefansson
Published: October 2009


Klidesign's picture
209 pencils

Not fresh, similar things have been done.

Though I like ambient advertising, so I guess I like it.

Guest's picture

yeah somehow nice, but a safe that opens its door whenever somebody pushes the button doesn't really feel that safe ;)

Guest's picture

lots of things have "been done" but the real question is, how did it work for the client? in Iceland, this message is probably very resonant right now, though the possible perils of an accidental elevator plunge cannot help but come to mind, so perhaps a lift is not the best location for this execution...

kgeiger's picture
7179 pencils

Accidents do happen, but the real peril is the fact that people can just as easily decode this as their money will always be going up and down... ;)

silvi's picture
4172 pencils


soya2's picture
134 pencils

i think if you put it on the elevator....... it really look SO not safe.....

Guest's picture

Bjork is still the only creative thing coming from Iceland...

tirthomitro's picture
2764 pencils

pretty cool stuff.
you tend to be amused
& thus is rendered memorable!

they showed me a picture & i laughed
dignity has never been photographed

Guest's picture

Kind of ironic that it's by an Icelandic agency – when you consider Iceland is bankrupt.

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