Allianz: Elevator

Keep your money in a safe place.

Advertising Agency: Ó!, Reykjavik, Iceland
Creative Director / Art Director: Einar Gylfason
Copywriter: Daniel Stefansson
Published: October 2009

10 comments

Klidesign's picture
Klidesign
209 pencils

Not fresh, similar things have been done.

Though I like ambient advertising, so I guess I like it.

Guest's picture
Guest

yeah somehow nice, but a safe that opens its door whenever somebody pushes the button doesn't really feel that safe ;)

Guest's picture
Guest

lots of things have "been done" but the real question is, how did it work for the client? in Iceland, this message is probably very resonant right now, though the possible perils of an accidental elevator plunge cannot help but come to mind, so perhaps a lift is not the best location for this execution...

kgeiger's picture
kgeiger
7179 pencils

Accidents do happen, but the real peril is the fact that people can just as easily decode this as their money will always be going up and down... ;)

silvi's picture
silvi
4172 pencils

ok

soya2's picture
soya2
134 pencils

i think if you put it on the elevator....... it really look SO not safe.....

Guest's picture
Guest

Bjork is still the only creative thing coming from Iceland...

tirthomitro's picture
tirthomitro
2764 pencils

pretty cool stuff.
you tend to be amused
& thus is rendered memorable!

they showed me a picture & i laughed
dignity has never been photographed

Guest's picture
Guest

Kind of ironic that it's by an Icelandic agency – when you consider Iceland is bankrupt.

Log in or register to post comments