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Allianz car insurance: Pillars
Protect it with best car insurance. Allianz.
Advertising Agency: Publicis Prague, Czech Republic
Creative Director: Tomáš Kopečný
Art Directors: Helena Šídová, Pavel Bureš
Copywriters: Iva Bízová, Petr Vaněk
Released: 2007
Comments
This a car insurance only for really bad drivers... I guess...
i likey
I don't know if enemy is the right word, but I like this. Nice ambient.
Some people here are very junior in their comments, when people here do a comment, do it well, not only for this ad, for every ad in this site
Please care to elaborate on what a good comment would be like.
i'm impressed by the copywriter's "thinking outside the box"!
they didn't even do "real" posters! it's just tape and the little slogan box. it probably took some time to find the right pillars too...
and i think the word "enemy" is very well chosen. it's somewhat ironic (hm, maybe even sardonic), since the cars hit the pillars, not the other way around. it made ME smile :)
and kaceras:
in your comment, you mean that people are junior and that, while commenting and ad, you should comment EVERY AD ON THIS SITE??? (does that make ANY sense? is it even possible?); or do you mean that not only the people commenting THIS ad, but every single person, commenting EVERY AD IN THIS SITE is junior and should pretty much just shut up...??? i mean... decide man...
Very interesting. Thanks for sharing.
Yeah nice try but has been done before; but i agree, this version is nice with the ad being within the box.
I love it ... it's great.
Eye catcher. Good idea.
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