Your car has plenty enemies. Protect it with best car insurance.
Allianz.
Advertising Agency: Publicis Prague, Czech Republic
Creative Director: Tomáš Kopečný
Art Directors: Helena Šídová, Pavel Bureš
Copywriters: Iva Bízová, Petr Vaněk
Published: 2007
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Comments
i got this idea about 2 or 3 years ago, but i didnt do it because it already won in cannes ...
with a better execution than this one.
the blue box destroys the illusion and it dont work anymore.
too much for me
It doesn't need the textbox on the wheel. You are getting the message in the flyer. Good work!
If I'm an enemy, I'll trashed up the whole car...not just stealing the wheel.
"Bowww Wowww"
DONE, next.
I don't really see any actual sales benefit here. If they're parked downtown, they already have auto insurance, there is nothing in the sales pitch which then differentiates the proposed auto insurance from their own except that Allianz calls themselves the "best", which isn't a unique attribute by any means.
They don't give any reason to change. This is ambient without a message.