All-China Women's Federation: Door
Advertising Agency: DMG Beijing, China
Chief Creative Officer: Dan Mintz
Creative Directors: Kelvin Lai
Art Directors: Kelvin Lai, Suki Song
Copywriters: Ian Barnes, Sigrid Hou
Photographers: Tiger Han, Rocky Wang
Released: June 2009
14 comments
Excellent!!
It drives the punch home!
RAM KATE
Interesting effort. Although I'm afraid it all depends on a very staged photo. Not sure people would be holding the handle long enough to realize that it looks like they are punching the girl.
old idea
I understand the intent and message of the ad, but in reality, it does not quite work the same.
Nice try, though. A decent book piece, I'd say.
Exellent
i just saw the same media last week with a beer ad..
Yes, but the idea was different a bit http://adsoftheworld.com/media/ambient/tyskie_stickers
Ivan Raszl, admin of AotW
it's a mix with an ad that shows a face of a woman on the beer glass : when you hold your glass it looks like you punch the woman face. Sorry i can't find it.
Good idea. But I agree with mr Jet!
Forced. The girl is already bruised!
Powerful message!
I'm not sure... Don't you think that it is demonstrating hitting the woman is simple and kind of natural? I'm afraid that such a message could work only on these people (men actually), which never apply the violence.
Call the China Advertising Association if you know an ad is a scam.
www.michaelwongcc.com