14 comments

Zeus's picture
Zeus
912 pencils

Excellent!!

RAM KATE's picture
RAM KATE
765 pencils

It drives the punch home!

RAM KATE

Guest's picture
Guest

Interesting effort. Although I'm afraid it all depends on a very staged photo. Not sure people would be holding the handle long enough to realize that it looks like they are punching the girl.

KESHAV's picture
KESHAV
149 pencils

old idea

Jet Propulsion Lab's picture
Jet Propulsion Lab
10683 pencils

I understand the intent and message of the ad, but in reality, it does not quite work the same.

Nice try, though. A decent book piece, I'd say.

Guest's picture
Guest

Exellent

Guest's picture
Guest

i just saw the same media last week with a beer ad..

ivan's picture
ivan

Yes, but the idea was different a bit http://adsoftheworld.com/media/ambient/tyskie_stickers

Ivan Raszl, admin of AotW

satpal's picture
satpal
137 pencils

it's a mix with an ad that shows a face of a woman on the beer glass : when you hold your glass it looks like you punch the woman face. Sorry i can't find it.

Karatekaj's picture
Karatekaj
16 pencils

Good idea. But I agree with mr Jet!

hidearshake's picture
hidearshake
132 pencils

Forced. The girl is already bruised!

Guest's picture
Guest

Powerful message!

Arkadiusz's picture
Arkadiusz
509 pencils

I'm not sure... Don't you think that it is demonstrating hitting the woman is simple and kind of natural? I'm afraid that such a message could work only on these people (men actually), which never apply the violence.

puppiepoppy's picture
puppiepoppy
1636 pencils

Call the China Advertising Association if you know an ad is a scam.

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