AllanGray: Puzzle

Purpose is nothing without patience.

Advertising Agency: King James Advertising, Cape Town, South Africa
Executive Creative Director: Alistair King
Creative Director / Copywriter: Devin Kennedy
Art Director: Damian Bonse


Mr.Ozzy's picture
33 pencils

Bad photoshop.

sloppy4's picture
1494 pencils

what photoshop? it's random photos of a billboard.

SeanMartin's picture

It's a concept that should have been pushed a little further -- from the freeway, are you actually going to see the fact that it's a jigsaw puzzle? Somehow, I kinda doubt it.

wgeddes's picture
298 pencils

i think it's meant to take a few days or weeks to put together.

nemesis's picture
761 pencils

This is just tossing around the "bad photoshop" line too lightly.

capywriter's picture
5511 pencils

I wonder how many days it took them to make this. If it lasted for example 2 weeks... people passing by regularly would see this billboard evolve little by little. Than it would be a good idea.

Crisp One's picture
Crisp One
2007 pencils


nemesis's picture
761 pencils

I think it's a good idea, but it works only if these guys are there putting it together "live" for the people to see.

redlightman's picture
32 pencils

I like the ad

MCP's picture
231 pencils

The ad was built up over several weeks, so yes, people would know it was puzzle pieces.

the Pun-isher's picture
the Pun-isher
228 pencils

Nice. Not new though.
Amstel Lager did a similar "puzzle billboard",There tag line was" Slow brewed, extra matured" Can't find the link right now.

sneakyhands's picture
1857 pencils

when the last piece is in... bring on the spray paint!

obviously needs to be in high traffic area as it will only make sense to those exposed multiple times. also, it's hard to read. the tag looks like a smudge on the bottom right image.

gbl's picture
451 pencils

Nice idea and copy. Agree with capywriter, but the pieces size should be bigger anyway.

chyrag's picture
48 pencils

stupid... who will even realise its a puzzle?
imagine glancing at it once while you're driving by in your car at 60 kmph...

Today I have seen Lao-tzu and can only compare him to the dragon.

mark3r's picture
1945 pencils

Its a good concept. The execution maybe needed a little more work and thought.


vvhisky's picture
116 pencils

love it... inspiring to me.

stitchy's picture
779 pencils

i think they wasted a pretty good time on an art that could ve been replaced by a print...
its a great effort, but still PUZZLE on a billboard!! u guys r crazy

Guest's picture

! shit ! Where was your creative director ? DO YOU HAVE ONE ??!!!

Guest's picture

This ad is pretty boring ...

Guest's picture

excuse for a minute i will go and throw up !! GUYS THIS IS TERRIBLE !

Guest's picture


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