21 comments

Mr.Ozzy's picture
33 pencils
Mr.OzzyThursday, August 28, 2008 - 10:08

Bad photoshop.

sloppy4's picture
1508 pencils
sloppy4Thursday, August 28, 2008 - 10:41

what photoshop? it's random photos of a billboard.

SeanMartin's picture
SeanMartinThursday, August 28, 2008 - 10:48

It's a concept that should have been pushed a little further -- from the freeway, are you actually going to see the fact that it's a jigsaw puzzle? Somehow, I kinda doubt it.

wgeddes's picture
300 pencils
wgeddesThursday, August 28, 2008 - 18:49

i think it's meant to take a few days or weeks to put together.

nemesis's picture
759 pencils
nemesisThursday, August 28, 2008 - 11:20

This is just tossing around the "bad photoshop" line too lightly.

capywriter's picture
5525 pencils
capywriterThursday, August 28, 2008 - 11:16

I wonder how many days it took them to make this. If it lasted for example 2 weeks... people passing by regularly would see this billboard evolve little by little. Than it would be a good idea.

Crisp One's picture
2019 pencils
Crisp OneFriday, August 29, 2008 - 19:32

AGREED

nemesis's picture
759 pencils
nemesisThursday, August 28, 2008 - 11:19

I think it's a good idea, but it works only if these guys are there putting it together "live" for the people to see.

redlightman's picture
32 pencils
redlightmanThursday, August 28, 2008 - 11:26

I like the ad

MCP's picture
231 pencils
MCPThursday, August 28, 2008 - 12:12

The ad was built up over several weeks, so yes, people would know it was puzzle pieces.

the Pun-isher's picture
230 pencils
the Pun-isherThursday, August 28, 2008 - 12:19

Nice. Not new though.
Amstel Lager did a similar "puzzle billboard",There tag line was" Slow brewed, extra matured" Can't find the link right now.

sneakyhands's picture
1859 pencils
sneakyhandsThursday, August 28, 2008 - 21:01

when the last piece is in... bring on the spray paint!

obviously needs to be in high traffic area as it will only make sense to those exposed multiple times. also, it's hard to read. the tag looks like a smudge on the bottom right image.

gbl's picture
449 pencils
gblFriday, August 29, 2008 - 03:54

Nice idea and copy. Agree with capywriter, but the pieces size should be bigger anyway.

chyrag's picture
48 pencils
chyragFriday, August 29, 2008 - 05:50

stupid... who will even realise its a puzzle?
imagine glancing at it once while you're driving by in your car at 60 kmph...

Today I have seen Lao-tzu and can only compare him to the dragon.

mark3r's picture
1848 pencils
mark3rFriday, August 29, 2008 - 13:04

Its a good concept. The execution maybe needed a little more work and thought.

:::MARK3R:::

vvhisky's picture
116 pencils
vvhiskyFriday, August 29, 2008 - 17:16

love it... inspiring to me.

stitchy's picture
741 pencils
stitchySaturday, August 30, 2008 - 10:08

i think they wasted a pretty good time on an art that could ve been replaced by a print...
its a great effort, but still PUZZLE on a billboard!! u guys r crazy

Guest's picture
GuestMonday, February 9, 2009 - 02:33

! shit ! Where was your creative director ? DO YOU HAVE ONE ??!!!

Guest's picture
GuestMonday, February 9, 2009 - 02:33

This ad is pretty boring ...

Guest's picture
GuestMonday, February 9, 2009 - 02:35

excuse for a minute i will go and throw up !! GUYS THIS IS TERRIBLE !

Guest's picture
GuestTuesday, February 10, 2009 - 13:48

BULL SHIT !