Ads of the World A Graphics.com site

AllanGray: Puzzle

AllanGray: Puzzle
Your rating: None Average: 3.8 (15 votes)

Purpose is nothing without patience.

Advertising Agency: King James Advertising, Cape Town, South Africa
Executive Creative Director: Alistair King
Creative Director / Copywriter: Devin Kennedy
Art Director: Damian Bonse

Comments

Mr.Ozzy's picture 33 pencils

Bad photoshop.

Hell Yeah!

sloppy4's picture 1212 pencils

what photoshop? it's random photos of a billboard.

SeanMartin's picture

It's a concept that should have been pushed a little further -- from the freeway, are you actually going to see the fact that it's a jigsaw puzzle? Somehow, I kinda doubt it.

wgeddes's picture 300 pencils

i think it's meant to take a few days or weeks to put together.

nemesis's picture 637 pencils

This is just tossing around the "bad photoshop" line too lightly.

the_capywriter's picture 2895 pencils

I wonder how many days it took them to make this. If it lasted for example 2 weeks... people passing by regularly would see this billboard evolve little by little. Than it would be a good idea.

- adsactly! -

Crisp One's picture 2033 pencils

AGREED

nemesis's picture 637 pencils

I think it's a good idea, but it works only if these guys are there putting it together "live" for the people to see.

redlightman's picture 32 pencils

I like the ad

------Sex Sells-----

MCP's picture 202 pencils

The ad was built up over several weeks, so yes, people would know it was puzzle pieces.

the Pun-isher's picture 214 pencils

Nice. Not new though.
Amstel Lager did a similar "puzzle billboard",There tag line was" Slow brewed, extra matured" Can't find the link right now.

sneakyhands's picture 1843 pencils

when the last piece is in... bring on the spray paint!

obviously needs to be in high traffic area as it will only make sense to those exposed multiple times. also, it's hard to read. the tag looks like a smudge on the bottom right image.

gbl's picture 210 pencils

Nice idea and copy. Agree with capywriter, but the pieces size should be bigger anyway.

chyrag's picture 48 pencils

stupid... who will even realise its a puzzle?
imagine glancing at it once while you're driving by in your car at 60 kmph...

Today I have seen Lao-tzu and can only compare him to the dragon.

Today I have seen Lao-tzu and can only compare him to the dragon.

mark3r's picture 1062 pencils

Its a good concept. The execution maybe needed a little more work and thought.

:::MARK3R:::

vvhisky's picture 118 pencils

love it... inspiring to me.

for a "no copy/paste" world day.

stitchy's picture 515 pencils

i think they wasted a pretty good time on an art that could ve been replaced by a print...
its a great effort, but still PUZZLE on a billboard!! u guys r crazy

Guest's picture

! shit ! Where was your creative director ? DO YOU HAVE ONE ??!!!

Guest's picture

This ad is pretty boring ...

Guest's picture

excuse for a minute i will go and throw up !! GUYS THIS IS TERRIBLE !

Guest's picture

BULL SHIT !

Post new comment

We highly appreciate your comments. When commenting please acknowledge the following guidelines: Be respectful and helpful. Do not spam or link drop. Please note that guest comments do not appear immediately.

 
  • Allowed HTML tags: <a> <em> <strong> <cite> <code> <ul> <ol> <li> <dl> <dt> <dd> <blockquote> <img>
  • Lines and paragraphs break automatically.
  • Web page addresses and e-mail addresses turn into links automatically.

More information about formatting options

Ads of the World is an advertising archive and community. The archive showcases campaigns from around the world categorized and updated daily. In the forum you can discuss your professional life and post your work for critique. The blog features advertising stories. Read more

On Demand Videos


On Demand Videos: Video tutorials for advertising pros and designers providing tools and information you can trust — and use — on your very next project. Subscribe today!