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Listen to your conscience

Agency: 
Published/Aired: 
June 2011
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Description: 

Ogilvy Auckland's objective was to get shoppers to consider purchasing All Good Fair-trade bananas while at the supermarket. To do this, they used a new audio-spotlight device to interact with them like never before. Unlike a regular speaker, the audio-spotlight emits a narrow high frequency beam of sound, which can only be heard by one person at a time, making it the perfect tool for communicating their intimate message.

Advertising Agency: Ogilvy, Auckland, New Zealand
Executive Creative Director: Damon O'Leary
Creative: Freddie Coltart, Matt Williams
Account Manager: Amy Dufty

Comments (7)

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Highest Rated

Hallo9000's picture
Hallo9000
4 Activity Scores

How does the technic work ? That only the one person on the button hears it ?

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