Listen to your conscience

June 2011

Ogilvy Auckland's objective was to get shoppers to consider purchasing All Good Fair-trade bananas while at the supermarket. To do this, they used a new audio-spotlight device to interact with them like never before. Unlike a regular speaker, the audio-spotlight emits a narrow high frequency beam of sound, which can only be heard by one person at a time, making it the perfect tool for communicating their intimate message.

Advertising Agency: Ogilvy, Auckland, New Zealand
Executive Creative Director: Damon O'Leary
Creative: Freddie Coltart, Matt Williams
Account Manager: Amy Dufty

Comments (7)

Log in or register to post comments

Highest Rated

sukhdev's picture
Activity Score 148

i agree Great use of technology..

Glut's picture
Activity Score 3935

clever, very appropriate

kleenex's picture
Activity Score 45846

Liked it and it worked out for the company selling the bananas.

sirvan's picture
Activity Score 29860

Great in-store device, but pretty weak copy.


"I love some things, and don't love some other things."

Bob.C's picture
Activity Score 1159

Love the technology, so many possibilities and so much fun. The copy seems very obvious, maybe using the voice inside your head to create a feel good factor for buying or other motivation would have a longer term impact.

mikey mugambi's picture
mikey mugambi
Activity Score 69

Great use of technology...

sukhdev's picture
Activity Score 148

i agree Great use of technology..

Hallo9000's picture
Activity Score 4

How does the technic work ? That only the one person on the button hears it ?