All Good Bananas: Listen to your conscience

Ogilvy Auckland's objective was to get shoppers to consider purchasing All Good Fair-trade bananas while at the supermarket. To do this, they used a new audio-spotlight device to interact with them like never before. Unlike a regular speaker, the audio-spotlight emits a narrow high frequency beam of sound, which can only be heard by one person at a time, making it the perfect tool for communicating their intimate message.

Advertising Agency: Ogilvy, Auckland, New Zealand
Executive Creative Director: Damon O'Leary
Creative: Freddie Coltart, Matt Williams
Account Manager: Amy Dufty

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Glut's picture
3947 pencils

clever, very appropriate

kleenex's picture
26822 pencils

Liked it and it worked out for the company selling the bananas.

sirvan's picture
29870 pencils

Great in-store device, but pretty weak copy.


"I love some things, and don't love some other things."

Bob.C's picture
1135 pencils

Love the technology, so many possibilities and so much fun. The copy seems very obvious, maybe using the voice inside your head to create a feel good factor for buying or other motivation would have a longer term impact.

mikey mugambi's picture
mikey mugambi
69 pencils

Great use of technology...

sukhdev's picture
148 pencils

i agree Great use of technology..

Hallo9000's picture
2 pencils

How does the technic work ? That only the one person on the button hears it ?

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