All Good Bananas: Listen to your conscience

Average: 9 (56 votes)

Ogilvy Auckland's objective was to get shoppers to consider purchasing All Good Fair-trade bananas while at the supermarket. To do this, they used a new audio-spotlight device to interact with them like never before. Unlike a regular speaker, the audio-spotlight emits a narrow high frequency beam of sound, which can only be heard by one person at a time, making it the perfect tool for communicating their intimate message.

Advertising Agency: Ogilvy, Auckland, New Zealand
Executive Creative Director: Damon O'Leary
Creative: Freddie Coltart, Matt Williams
Account Manager: Amy Dufty

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7 comments

Glut's picture
4083 pencils
GlutThursday, June 30, 2011 - 11:21

clever, very appropriate

kleenex's picture
16792 pencils
kleenexThursday, June 30, 2011 - 12:49

Liked it and it worked out for the company selling the bananas.

sirvan's picture
29998 pencils
sirvanThursday, June 30, 2011 - 14:38

Great in-store device, but pretty weak copy.

+++

"I love some things, and don't love some other things."

Bob.C's picture
952 pencils
Bob.CFriday, July 1, 2011 - 14:11

Love the technology, so many possibilities and so much fun. The copy seems very obvious, maybe using the voice inside your head to create a feel good factor for buying or other motivation would have a longer term impact.

http://www.facebook.com/ConvinceMarketing

mikey mugambi's picture
71 pencils
mikey mugambiWednesday, July 13, 2011 - 02:26

Great use of technology...

sukhdev's picture
136 pencils
sukhdevThursday, July 14, 2011 - 10:43

i agree Great use of technology..

Hallo9000's picture
2 pencils
Hallo9000Sunday, July 17, 2011 - 09:30

How does the technic work ? That only the one person on the button hears it ?