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After 6, it's Guinness time

Agency: 
Published/Aired: 
December 2006
Description: 

Paper cups were offered to refill the cup dispenser at business offices in the pub's neighborhood.

Advertising Agency: Publicis, São Paulo, Brazil
Creative Director: Tião Bernardi, J.R. Delboux, Ricardo Furriel
Art director: Denis Kakazu
Copywriter: Denis Kakazu, Guilherme Facci

Comments (11)

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Highest Rated

thinkFRESHdesign's picture
thinkFRESHdesign
Activity Score 242

So-so interactive ad idea. Unfortunatley, have seen similar ideas already done with Heineken - although it was in print and not an outdoor (ok, indoor) ad.

I wonder if this is where the idea came from?

original doodles + creative sweat = thinkingfresh.ca

justpassingby's picture
justpassingby
Activity Score 1368

very clever

kandi's picture
kandi
Activity Score 204

Simple and cute. Good consumer insight.

swiss_adguy's picture
swiss_adguy
Activity Score 36

BRAVO!
we tried to pass the same idea with our client, though no success so far…

the_ashlands's picture
the_ashlands
Activity Score 1394

these are great! im pretty sure i'd steal a bunch of these...always sign of a good idea...

thecharles's picture
thecharles
Activity Score 104

Indeed the feeling of I want to take those means the idea is working,
however the promotion of alcohol in the work place may not be welcome at every office, but where you can get it in i say go for it and way to go guinness.

the_ashlands's picture
the_ashlands
Activity Score 1394

at least they make a point to include 'after 6' so they dont encourage drinking on the job....but i see your point.

Heads's picture
Heads
Activity Score 194

Simply cute.

Maxchan2000's picture
Maxchan2000
Activity Score 55

because the black and cream color is so obviously "Guiness". May be you can push it a little further by not putting any words. It can become part of the brand campaign. A cup for subtle reminder.

ivanlim's picture
ivanlim
Activity Score 262

they could. but i think it's an ad drive for the pub.

comingsoon's picture
comingsoon
Activity Score 117

great job, guys!

thinkFRESHdesign's picture
thinkFRESHdesign
Activity Score 242

So-so interactive ad idea. Unfortunatley, have seen similar ideas already done with Heineken - although it was in print and not an outdoor (ok, indoor) ad.

I wonder if this is where the idea came from?

original doodles + creative sweat = thinkingfresh.ca

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