Paper cups were offered to refill the cup dispenser at business offices in the pub's neighborhood.
Agency: Publicis, São Paulo
Creative Director: Tião Bernardi, J.R. Delboux, Ricardo Furriel
Art director: Denis Kakazu
Copywriter: Denis Kakazu, Guilherme Facci
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11 Comments
very clever
Simple and cute. Good consumer insight.
BRAVO!
we tried to pass the same idea with our client, though no success so far…
these are great! im pretty sure i'd steal a bunch of these...always sign of a good idea...
www.ashlandic.com
Indeed the feeling of I want to take those means the idea is working,
however the promotion of alcohol in the work place may not be welcome at every office, but where you can get it in i say go for it and way to go guinness.
at least they make a point to include 'after 6' so they dont encourage drinking on the job....but i see your point.
www.ashlandic.com
Simply cute.
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because the black and cream color is so obviously "Guiness". May be you can push it a little further by not putting any words. It can become part of the brand campaign. A cup for subtle reminder.
Max Chan
Art Director
Hp:+65 96828661
they could. but i think it's an ad drive for the pub.
great job, guys!
So-so interactive ad idea. Unfortunatley, have seen similar ideas already done with Heineken - although it was in print and not an outdoor (ok, indoor) ad.
I wonder if this is where the idea came from?
original doodles + creative sweat = thinkingfresh.ca