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All Black Pub: After 6, it's Guinness time

All Black Pub: After 6, it's Guinness time
Your rating: None Average: 5.8 (9 votes)

Paper cups were offered to refill the cup dispenser at business offices in the pub's neighborhood.

Agency: Publicis, São Paulo
Creative Director: Tião Bernardi, J.R. Delboux, Ricardo Furriel
Art director: Denis Kakazu
Copywriter: Denis Kakazu, Guilherme Facci

11 Comments

justpassingby's picture 1372 pencils

very clever

kandi's picture 204 pencils

Simple and cute. Good consumer insight.

swiss_adguy's picture 36 pencils

BRAVO!
we tried to pass the same idea with our client, though no success so far…

the_ashlands's picture 1396 pencils

these are great! im pretty sure i'd steal a bunch of these...always sign of a good idea...

thecharles's picture 104 pencils

Indeed the feeling of I want to take those means the idea is working,
however the promotion of alcohol in the work place may not be welcome at every office, but where you can get it in i say go for it and way to go guinness.

the_ashlands's picture 1396 pencils

at least they make a point to include 'after 6' so they dont encourage drinking on the job....but i see your point.

Heads's picture 194 pencils

Simply cute.

Maxchan2000's picture 41 pencils

because the black and cream color is so obviously "Guiness". May be you can push it a little further by not putting any words. It can become part of the brand campaign. A cup for subtle reminder.

Max Chan
Art Director
Hp:+65 96828661

ivanlim's picture 262 pencils

they could. but i think it's an ad drive for the pub.

comingsoon's picture 117 pencils

great job, guys!

thinkFRESHdesign's picture 246 pencils

So-so interactive ad idea. Unfortunatley, have seen similar ideas already done with Heineken - although it was in print and not an outdoor (ok, indoor) ad.

I wonder if this is where the idea came from?

original doodles + creative sweat = thinkingfresh.ca

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