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Published/Aired: 
January 2010
Description: 
Advertising Agency: Duval Guillaume, Antwerp, Belgium
Creative Director: Geoffrey Hantson
Art Director: Kristoff De Prins
Copywriter: Philippe Blondé
Graphic design: Wim Sels
Production: Christ Lannoy
Account team: Matthieu De Winter, Dimitri Mundorff, Eveline Vincke

Comments (30)

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Highest Rated

Guest's picture
Guest

Impressive implement, nice message...but something is missing so that it would be in TOP 5 of Best Ambient

noj's picture
noj
Activity Score 86

fantastic idea

silvi's picture
silvi
Activity Score 4172

Danger!!! But shoking!

Anov Communication's picture
Anov Communication
Activity Score 42

Amazing ! really love it

Jaap Grolleman's picture
Jaap Grolleman
Activity Score 6992

Nice idea, wonder if it uses cables (that would kinda ruin the trick)

PhilB's picture
PhilB
Activity Score 2

Mister jackmancer
i can assure you no cables where used.

Blackvertising's picture
Blackvertising
Activity Score 35

WoW AWESOME - RESPECT GUYS

satrianee's picture
satrianee
Activity Score 3748

I hate to see an alfa romeo like that... but in all ways it's beautiful.
putting it on a shopping cart is the cutest way to say you can have it easily.

Marlus Lau's picture
Marlus Lau
Activity Score 1808

Good idea, causes a great impact and it's a very cool little car.

Hibon's picture
Hibon
Activity Score 3736

amazing idea... bravo.

Simple ideas are the best !

Tripioso's picture
Tripioso
Activity Score 470

Nice, direct and simple.Brilliant

Life's a Trip. Enjoy the Ride!

monsieurange's picture
monsieurange
Activity Score 520

¿Y si se cae? jaja

.Gorda.'s picture
.Gorda.
Activity Score 14

Creative!

binunk's picture
binunk
Activity Score 216

simple, nice!!!

dadada's picture
dadada
Activity Score 1720

All you want like "Awesome, great, ingenious..."

Anyone have the making-of?

Everybody is creative, be yourself.

the_lizard_king's picture
the_lizard_king
Activity Score 1257

good idea! falling prices and falling alfa romeo???

And then GOD said...
Let there be creativity!!!

K.I.D_PUNK's picture
K.I.D_PUNK
Activity Score 151

SMARTLY IDEA!!!

thedesignaddict's picture
thedesignaddict
Activity Score 5403

Very good.

mrckais's picture
mrckais
Activity Score 417

it's kind of mini cooper concept isn't?

mrckais

Blackvertising's picture
Blackvertising
Activity Score 35

And what is an "mini cooper" concept?

mrckais's picture
mrckais
Activity Score 417

this one, mini has been doing this for a while
http://nfgraphics.com/guerrilla-para-mini-cooper/

mrckais

Hibon's picture
Hibon
Activity Score 3736

Mini, is NOT the same idea.

Simple ideas are the best !

Blackvertising's picture
Blackvertising
Activity Score 35

agree, has NOTHING to do with it

Roger Keynes's picture
Roger Keynes
Activity Score 5498

Like the 'double-take' value of 'shopping trolley'... 7 stars
but loooove the 'Mini' box rubbish thinking...9 stars!

The Jobless Writer
Will Think for Salary

sakibafridi's picture
sakibafridi
Activity Score 167

Was it seniors day at the mall?

Guest's picture
Guest

That's the spirit sakibafridi! The target audience didn't came in contact that day with the AD :)

rolling.stone's picture
rolling.stone
Activity Score 2741

how they would have made car, its a digital print on card board or real replica ?

-------------------------------------------------------------------

~ Quite obviously, I have gathered no moss ! ~

alan_rhl's picture
alan_rhl
Activity Score 23

To whom it may concern,

I am Alan Ren from Asia Outdoor, an OOH magazine based in Shanghai, China. The other day, I found some wonderful OOH ad pics from your website and one of them might be a great cover for Asia Outdoor. The picture I selected is attached as your reference. I wonder whether we can have your permission to use the pic as magazine cover, we will show courtesy of your organization on the copyright page.

And if I can go ahead with the pic, I need a high definition picture for the attached one(1024*768)from you.

thanks and best wishes.

E-amil:alan_rhl@126.com

mariolakownacka's picture
mariolakownacka
Activity Score 30

wow, eyecachy I must say.. though I wouldn't go any closer than 12 feets

Rare View's picture
Rare View
Activity Score 30

i think this is the best ambient so far (if they were using a real alfa romeo)

Guest's picture
Guest

Impressive implement, nice message...but something is missing so that it would be in TOP 5 of Best Ambient

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