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Car sale noticeboard

Published/Aired: 
January 2010
Description: 

Alfa Romeo helps other people sell their cars. Sales promotion campaign is Belgium. Alfa Romeo was now so cheap that people will want to get rid of their current wheels pretty soon. So Alfa Romeo converted bus shelters into free classified ad hoardings. Within days the poster sites were completely full.

Advertising Agency: Duval Guillaume, Antwerp, Belgium
Client contact: Alexandre De Preter
Creative Director: Geoffrey Hantson
Art Director: Kristoff De Prins, Katrien Muller
Copywriter: Philippe Blondé, Henry Scott
Graphic design: Wim Sels

Comments (7)

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Highest Rated

Maxchan2000's picture
Maxchan2000
Activity Score 55

If Alfa is so cheap, why would there be 2nd hand car buyer? The 2nd hand car buyer would have buy a brand new cheap Alfa instead.... :P

HelloJimmy's picture
HelloJimmy
Activity Score 24

nice way

Blackvertising's picture
Blackvertising
Activity Score 35

Very smart and surprising way to say it.

Jaap Grolleman's picture
Jaap Grolleman
Activity Score 6992

Hehe, nice idea but running the risk of people hanging up Alfa's ;p

silvi's picture
silvi
Activity Score 4172

Wonderful idea!

brandingworthspreading's picture
brandingworthsp...
Activity Score 648

Very nice. A lot better than their typical billboards.

red-red's picture
red-red
Activity Score 66

smart

Maxchan2000's picture
Maxchan2000
Activity Score 55

If Alfa is so cheap, why would there be 2nd hand car buyer? The 2nd hand car buyer would have buy a brand new cheap Alfa instead.... :P

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