Alfa Romeo: Car sale noticeboard

Alfa Romeo helps other people sell their cars. Sales promotion campaign is Belgium. Alfa Romeo was now so cheap that people will want to get rid of their current wheels pretty soon. So Alfa Romeo converted bus shelters into free classified ad hoardings. Within days the poster sites were completely full.

Advertising Agency: Duval Guillaume, Antwerp, Belgium
Client contact: Alexandre De Preter
Creative Director: Geoffrey Hantson
Art Director: Kristoff De Prins, Katrien Muller
Copywriter: Philippe Blondé, Henry Scott
Graphic design: Wim Sels


HelloJimmy's picture
24 pencils

nice way

Blackvertising's picture
35 pencils

Very smart and surprising way to say it.

Jaap Grolleman's picture
Jaap Grolleman
6992 pencils

Hehe, nice idea but running the risk of people hanging up Alfa's ;p

silvi's picture
4172 pencils

Wonderful idea!

brandingworthspreading's picture
648 pencils

Very nice. A lot better than their typical billboards.

red-red's picture
66 pencils


Maxchan2000's picture
50 pencils

If Alfa is so cheap, why would there be 2nd hand car buyer? The 2nd hand car buyer would have buy a brand new cheap Alfa instead.... :P

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