Alfa Romeo Belgium: Shopping cart
Advertising Agency: Duval Guillaume, Antwerp, Belgium
Creative Director: Geoffrey Hantson
Art Director: Kristoff De Prins
Copywriter: Philippe Blondé
Graphic design: Wim Sels
Production: Christ Lannoy
Account team: Matthieu De Winter, Dimitri Mundorff, Eveline Vincke



31 Comments
fantastic idea
Danger!!! But shoking!
Amazing ! really love it
Nice idea, wonder if it uses cables (that would kinda ruin the trick)
http://jackmancer.com/
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Mister jackmancer
i can assure you no cables where used.
WoW AWESOME - RESPECT GUYS
I hate to see an alfa romeo like that... but in all ways it's beautiful.
putting it on a shopping cart is the cutest way to say you can have it easily.
Good idea, causes a great impact and it's a very cool little car.
amazing idea... bravo.
Simple ideas are the best !
Nice, direct and simple.Brilliant
Life's a Trip. Enjoy the Ride!
¿Y si se cae? jaja
Creative!
simple, nice!!!
All you want like "Awesome, great, ingenious..."
Anyone have the making-of?
Critics are easy.
good idea! falling prices and falling alfa romeo???
And then GOD said...
Let there be creativity!!!
SMARTLY IDEA!!!
Very good.
it's kind of mini cooper concept isn't?
mrckais
And what is an "mini cooper" concept?
this one, mini has been doing this for a while
http://nfgraphics.com/guerrilla-para-mini-cooper/
mrckais
Mini, is NOT the same idea.
Simple ideas are the best !
agree, has NOTHING to do with it
Like the 'double-take' value of 'shopping trolley'... 7 stars
but loooove the 'Mini' box rubbish thinking...9 stars!
Will Think for Salary
Was it seniors day at the mall?
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http://www.sakibafridi.com
That's the spirit sakibafridi! The target audience didn't came in contact that day with the AD :)
how they would have made car, its a digital print on card board or real replica ?
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~ Quite obviously, I have gathered no moss ! ~
To whom it may concern,
I am Alan Ren from Asia Outdoor, an OOH magazine based in Shanghai, China. The other day, I found some wonderful OOH ad pics from your website and one of them might be a great cover for Asia Outdoor. The picture I selected is attached as your reference. I wonder whether we can have your permission to use the pic as magazine cover, we will show courtesy of your organization on the copyright page.
And if I can go ahead with the pic, I need a high definition picture for the attached one(1024*768)from you.
thanks and best wishes.
E-amil:alan_rhl@126.com
It's certainly eye-catching, it's not like you can fail to notice that there's an Alfa Romeo Mito sitting in a shopping trolly. I wouldn't get too close to it though, I'd be scared of it falling!
wow, eyecachy I must say.. though I wouldn't go any closer than 12 feets
www.ludziepracy.com
polecane w sieci http://www.esapro.com/polecane-strony/
i think this is the best ambient so far (if they were using a real alfa romeo)
Impressive implement, nice message...but something is missing so that it would be in TOP 5 of Best Ambient