NewerOlder

Aldo: Ring My Bell Instagram Stunt

The First Ever Instagram Street Banner by Aldo. What we did was simple. We placed a sign, with a bell in the middle of busy street. The sign instructed people to take a pic of their shoes, upload it to Instagram, hashtag #ALDO and add their shoe size. A huge mobile Aldo shoe box then appeared, and inside a pair of Aldo shoes just for them.

Advertising Agency: smoyz, Tel Aviv, Israel
Creative Director: Yael Linen-Zuchman
Art Director: Liza Fomichov
Copywriter: Niko watts
Client manager: Liron Bashan
Project managers: Michal Hanan, Maayan Elbogen
production: Natalie Wiesman
Published: October 2012

Related videos by Shutterstock

3 comments

DesignDine's picture
DesignDine
1316 pencils

Love seeing those people smiling.

chicagohour's picture
chicagohour
361 pencils

you mean they gave away 457 pair of free sandals..man i want to be there. ...:)

Hmmmmm

kleenex's picture
kleenex
27802 pencils

Love it!!!

Post new comment

Thank you for commenting. Please do not spam, be elaborate, respectful and helpful.
Log in or register to post comments