Alcohol-Free Bavaria: The beer that won´t knock you down

Promotional action for alcohol-free Bavaria beer, a brand by Heineken Brasil. Bottles that simulate the “weeble” effect were placed in bars to emphasize the main benefit of the product, which is to drink and remain on your feet.

Advertising Agency: MarketData Direct & Digital, Curitiba, Brazil
Creative Director: Cristhian Stange
Art Director: Vilmar Luiz
Copywriter: Marcelo Russo
Planner: David Whittaker
Acount Manager: Eduardo Horta
Producer: MiniArt Studio
Published: January 2011

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morse's picture
15671 pencils

Nice ambient idea.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Thatthang's picture
71 pencils

Ah yes, I like that. Muito bom

Mark Copy's picture
Mark Copy
12 pencils

Very good job. Clap
clap Brazil

Hahalexander's picture
140 pencils

it's not the alcohol that causes the hangover, it's certain ingredients and chemical processes in beer and wine that causes headaches, the alcohol has a part in it but it's far from the only thing that causes a hangover, so if you'll drink too much alcohol free beer you'll also get a hangover

createwitty's picture
204 pencils

kinda like it..

Glut's picture
3947 pencils


R.C's picture
55 pencils

really good job!!

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