Alberta Fire Prevention: Smoke alarm battery decorations

A safe holiday starts with this.
Holiday season is fire season. Your best defence is a working smoke alarm. Install this battery, test the alarm and happy holidays!

Residential fires increase dramatically over the holidays. We partnered with Christmas tree lots to hang fire safety-themed decorations on trees throughout the lot. The decorations contained a free 9V battery to refresh their smoke alarms.

Advertising Agency: RED The Agency, Edmonton, Canada
Creative Director: Ryan Kelly
Art Director: Dennis Lenarduzzi
Copywriter: Ryan Kelly
Designer: Nigel Hood
Account Supervisor: Alana Williams