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Solidarity Store

Agency: 
Published/Aired: 
November 2011
Description: 

What if anyone in need of blood could find it anywhere? Based on this question, Hospital Albert Einstein created an innovative way to make people aware of the need for blood donations. We’ve placed blood bags in refrigerators of several convenience stores throughout São Paulo. The costumers were amazed to found them beside sodas and sandwiches. Their reactions were filmed, and the resulting film was posted on the Internet and displayed on movie theatres under the tagline: “If getting blood was this easy, we wouldn’t have to ask you to donate.

Ambient advertisment created by Z+, Brazil for Albert Einstein Hospital, within the category: Health.

Advertising Agency: Z +, São Paulo, Brazil
Creative Directors: Alan Strozenberg, Leo Macias, Mané Zanzoti
Art Directors: Danillo Ferrari, Luigi Alliegro
Copywriter: Zé Ricardo Novoa
Account Managers: Renata Vieitas, Juliana Sanches
Production Company: Mixer
Director: Rodrigo Ferrari
Photography: Dado Carlini
Sound company / Sound track: Tralálá

Comments (16)

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visualsurgeon's picture
visualsurgeon
Activity Score 86

It works!

MicheleVirgilio's picture
MicheleVirgilio
Activity Score 2617

nice

andylefty's picture
andylefty
Activity Score 4535

I love when the guy opens the fridge like, "And I'll just pick up some blood..oh wait I don't usually buy blood."

makelogobigger's picture
makelogobigger
Activity Score 470

killer

Glut's picture
Glut
Activity Score 3935

it´s nice, perhaps i will need to see some numbers, results. Facts!

Jackbr's picture
Jackbr
Activity Score 1499

Dograndecaralho.

JackBR

kleenex's picture
kleenex
Activity Score 45874

I love it.

BUUTTTT I wonder......

At that store how many people walked up to a counter with one of those blood bags and wanted to purchase one??

henito's picture
henito
Activity Score 560

done

liny_77's picture
liny_77
Activity Score 206

Where?

liny_77's picture
liny_77
Activity Score 206

Great idea!

iambusy's picture
iambusy
Activity Score 2219

its got action

busy.

Brz_Ads's picture
Brz_Ads
Activity Score 76

FUDIDOOO!!!

Jexep's picture
Jexep
Activity Score 182

Kinda scary but very impactful

my marketing blog (Thai Language): http://jexep.net

Roger Keynes's picture
Roger Keynes
Activity Score 5498

Yes.

The Jobless Writer
Will Think for Salary

LeroyChristian's picture
LeroyChristian
Activity Score 392

a very awesome idea

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