Albert Einstein Hospital, Blood Donation: Solidarity Store

What if anyone in need of blood could find it anywhere? Based on this question, Hospital Albert Einstein created an innovative way to make people aware of the need for blood donations. We’ve placed blood bags in refrigerators of several convenience stores throughout São Paulo. The costumers were amazed to found them beside sodas and sandwiches. Their reactions were filmed, and the resulting film was posted on the Internet and displayed on movie theatres under the tagline: “If getting blood was this easy, we wouldn’t have to ask you to donate.

Advertising Agency: Z +, São Paulo, Brazil
Creative Directors: Alan Strozenberg, Leo Macias, Mané Zanzoti
Art Directors: Danillo Ferrari, Luigi Alliegro
Copywriter: Zé Ricardo Novoa
Account Managers: Renata Vieitas, Juliana Sanches
Production Company: Mixer
Director: Rodrigo Ferrari
Photography: Dado Carlini
Sound company / Sound track: Tralálá