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Albert Einstein Hospital, Blood Donation: Solidarity Store

What if anyone in need of blood could find it anywhere? Based on this question, Hospital Albert Einstein created an innovative way to make people aware of the need for blood donations. We’ve placed blood bags in refrigerators of several convenience stores throughout São Paulo. The costumers were amazed to found them beside sodas and sandwiches. Their reactions were filmed, and the resulting film was posted on the Internet and displayed on movie theatres under the tagline: “If getting blood was this easy, we wouldn’t have to ask you to donate.

Advertising Agency: Z +, São Paulo, Brazil
Creative Directors: Alan Strozenberg, Leo Macias, Mané Zanzoti
Art Directors: Danillo Ferrari, Luigi Alliegro
Copywriter: Zé Ricardo Novoa
Account Managers: Renata Vieitas, Juliana Sanches
Production Company: Mixer
Director: Rodrigo Ferrari
Photography: Dado Carlini
Sound company / Sound track: Tralálá

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16 comments

visualsurgeon's picture
visualsurgeon
86 pencils

It works!

MicheleVirgilio's picture
MicheleVirgilio
2617 pencils

nice

andylefty's picture
andylefty
4533 pencils

I love when the guy opens the fridge like, "And I'll just pick up some blood..oh wait I don't usually buy blood."

makelogobigger's picture
makelogobigger
417 pencils

killer

STFU and Make the Logo BIGGER!

Glut's picture
Glut
3947 pencils

it´s nice, perhaps i will need to see some numbers, results. Facts!

Jackbr's picture
Jackbr
1360 pencils

Dograndecaralho.

Jack

kleenex's picture
kleenex
25488 pencils

I love it.

BUUTTTT I wonder......

At that store how many people walked up to a counter with one of those blood bags and wanted to purchase one??

henito's picture
henito
557 pencils

done

liny_77's picture
liny_77
197 pencils

Where?

liny_77's picture
liny_77
197 pencils

Great idea!

iambusy's picture
iambusy
2219 pencils

its got action

busy.

Brz_Ads's picture
Brz_Ads
71 pencils

FUDIDOOO!!!

Jexep's picture
Jexep
182 pencils

Kinda scary but very impactful

my marketing blog (Thai Language): http://jexep.net

Roger Keynes's picture
Roger Keynes
5497 pencils

Yes.

Will Think for Salary

LeroyChristian's picture
LeroyChristian
392 pencils

a very awesome idea

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