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6 comments

buy by bye's picture
buy by bye
544 pencils

i smoke mroe than anyone
but i want one of those mats!

give me one!

ptb's picture
ptb
20 pencils

it's very nice!
Congrats!!!

scarfinati's picture
scarfinati
830 pencils

But by stepping on the rug (and making the lungs dirty) youre part of the smoking campaign not the anti smoking campaign.

It doesnt connect for me with the line be part of our anti smoking campaign. Its clever but dont know if it works the way it is. Maybe the copy needs to change to a more problem angle...

Jet Propulsion Lab's picture
Jet Propulsion Lab
10683 pencils

Exactly.
Logically, it should be the reverse of what you see here. (although, they say nicotine damages done to your lungs are irreversible)

When out-of-the-box thinking falls completely flat like this, you're left with just a "gimmick" (and an empty box...)

Enas's picture
Enas
741 pencils

why pic 6 has smily face?

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Others have seen what is and asked why. I have seen what could be and asked why not.
Pablo Picasso

raverus's picture
raverus
1478 pencils

something missing in this ambient....?

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