Al Sawy Cultural Centre: Lungs-mat
Be part of our anti-smoking campaign.
Advertising Agency: JWT, Cairo, Egypt
Creative Director: Hesham Ellaban
Art Director: Bassem Sabry
Copywriters: Hesham Ellaban
Released: August 2006
6 Comments
i smoke mroe than anyone
but i want one of those mats!
give me one!
- "Develop your eccentricities while you're young. That way, when you get old, people won't think you're going gaga." -
it's very nice!
Congrats!!!
But by stepping on the rug (and making the lungs dirty) youre part of the smoking campaign not the anti smoking campaign.
It doesnt connect for me with the line be part of our anti smoking campaign. Its clever but dont know if it works the way it is. Maybe the copy needs to change to a more problem angle...
Exactly.
Logically, it should be the reverse of what you see here. (although, they say nicotine damages done to your lungs are irreversible)
When out-of-the-box thinking falls completely flat like this, you're left with just a "gimmick" (and an empty box...)
why pic 6 has smily face?
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Others have seen what is and asked why. I have seen what could be and asked why not.
Pablo Picasso
something missing in this ambient....?