Ads of the World A Graphics.com site

Al Sawy Cultural Centre: Lungs-mat

Al Sawy Cultural Centre: Lungs-mat
Your rating: None Average: 7.7 (7 votes)

Be part of our anti-smoking campaign.

Advertising Agency: JWT, Cairo, Egypt
Creative Director: Hesham Ellaban
Art Director: Bassem Sabry
Copywriters: Hesham Ellaban, Bassem Sabry
Released: August 2006

Comments

buy by bye's picture 546 pencils

i smoke mroe than anyone
but i want one of those mats!

give me one!

- "Develop your eccentricities while you're young. That way, when you get old, people won't think you're going gaga." -

ptb's picture 20 pencils

it's very nice!
Congrats!!!

scarfinati's picture 728 pencils

But by stepping on the rug (and making the lungs dirty) youre part of the smoking campaign not the anti smoking campaign.

It doesnt connect for me with the line be part of our anti smoking campaign. Its clever but dont know if it works the way it is. Maybe the copy needs to change to a more problem angle...

Jet Propulsion Lab's picture 10602 pencils

Exactly.
Logically, it should be the reverse of what you see here. (although, they say nicotine damages done to your lungs are irreversible)

When out-of-the-box thinking falls completely flat like this, you're left with just a "gimmick" (and an empty box...)

Enas's picture 735 pencils

why pic 6 has smily face?

-----
Others have seen what is and asked why. I have seen what could be and asked why not.
Pablo Picasso

raverus's picture 1458 pencils

something missing in this ambient....?

Post new comment

We highly appreciate your comments. When commenting please acknowledge the following guidelines: Be respectful and helpful. Do not spam or link drop. Please note that guest comments do not appear immediately.

 
  • Allowed HTML tags: <a> <em> <strong> <cite> <code> <ul> <ol> <li> <dl> <dt> <dd> <blockquote> <img>
  • Lines and paragraphs break automatically.
  • Web page addresses and e-mail addresses turn into links automatically.

More information about formatting options

Ads of the World is an advertising archive and community. The archive showcases campaigns from around the world categorized and updated daily. In the forum you can discuss your professional life and post your work for critique. The blog features advertising stories. Read more

On Demand Videos


On Demand Videos: Video tutorials for advertising pros and designers providing tools and information you can trust — and use — on your very next project. Subscribe today!