Al Noor Association for the Blind: Sleeping mask

What if you could never take these off?

Advertising Agency: Tonic Communications, Dubai, UAE
Creative Director: Vincent Raffray
Art Directors: Diya Ajit, Peter Walker
Copywriter: Fion Geaney
Released: February 2008

Comments

72 pencils

thakiddd | Tue, 2008-02-12 21:13

i think most blind people see some sort of image.

71 pencils

lucky | Tue, 2008-02-12 23:18

i'm sorry, but what do you mean?

1122 pencils

alvinpck | Wed, 2008-02-13 01:12

I think what he meant was not all blind people see only black. Some still see very blurred images.

...
http://alvinpck.deviantart.com/

3562 pencils

Dzsoi | Wed, 2008-02-13 07:38

This is an ad for the public, not some article illustration in a medical paper. Criticism is good but your 'problem' doesn't hurt the message which is perfectly clear.

72 pencils

thakiddd | Wed, 2008-02-13 23:33

We get it.
However if something doesn't ring true,
or isn't exaggerated enough, people will question it. It's not a critisim of the ad's communication, more so on it's truth.