Al Noor Association for the Blind: Sleeping mask

Al Noor Association for the Blind: Sleeping mask

What if you could never take these off?

Advertising Agency: Tonic Communications, Dubai, UAE
Creative Director: Vincent Raffray
Art Directors: Diya Ajit, Peter Walker
Copywriter: Fion Geaney
Released: February 2008

Your rating: None Average: 6.4 (24 votes)

Comments

i think most blind people see some sort of image.

i'm sorry, but what do you mean?

alvinpck's picture

I think what he meant was not all blind people see only black. Some still see very blurred images.

...
http://alvinpck.deviantart.com/

This is an ad for the public, not some article illustration in a medical paper. Criticism is good but your 'problem' doesn't hurt the message which is perfectly clear.

We get it.
However if something doesn't ring true,
or isn't exaggerated enough, people will question it. It's not a critisim of the ad's communication, more so on it's truth.

wildbore's picture

hrrrr.....good stuf guys. keep it up!

everartz's picture

yea! this is effective..
--
Everartz

jazarah's picture
Senhora Kolossa's picture

wtf! seems to be a students work.

are you just jealous becauseyou didn't think of it :P
This is a great piece of work. very easy to understand.. and quite a different approach

ideas....30 minutes nahi toh free.

miko1aj's picture

excellent. Good one. Simple.

dan-perry's picture

I like it. Very simple, and it still works.

gmint7's picture

:::J:::

great!
put in airplane