Al Ain Zoo: World Water Day

Stop draining the planet. Use water wisely.

On the occasion of World Water Day (22 March), we came up with this idea to tackle the problem right at the source. We created a sticker (shown in the picture) to persuade people not to drain the planet. Whenever someone came to use the tap, he/she was reminded of what might happen if the world’s water resources dried up.

Advertising Agency: Y&R, Abu Dhabi, UAE
Creative Director: Zorzi El Hoyek
Art Director: Anoop Chandran
Copywriter: Adnan Khalid
Photographer : Abdul Nasser
Illustrator: Sunil Das
Additional credits: Rouba El Lababidi, Ali Zayat , Maher Daouk, Pramod K R
Published: March 2012

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10 comments

ilovegreatads's picture
ilovegreatads
312 pencils

Well intentioned, hard working metaphor, but sort of misses the mark. Wash basins do get crazed, as does a lot of ceramic stuff we see in daily life.

ItMatters's picture
ItMatters
2171 pencils

Message delivered straight and great.

wave's picture
wave
246 pencils

great!!!

Meow Me's picture
Meow Me
62 pencils

Intelligent and smart

kleenex's picture
kleenex
22696 pencils

Love it.

TexasH's picture
TexasH
357 pencils

I like it but in the same time, i'm a bit confused here.
Dry is bad, because it means ground has no water anymore.
But, in a way, here dry is good, because it would mean that people don't waste the water.

I know what they tried to do. But when you think about it, it's not 100% logical.

And also, i'm pretty sure washing his hands in the Zoo isn't the biggest waste of water in Dubai...the zoo itself is a better problem to start with... :)

gonndo's picture
gonndo
1092 pencils

You have to be careful with the stickers, otherwise it could look just like an old, ruined tap...

Yes, my profile picture is my dog on my sister's bed, with a pillow and a blanket...

m-adman's picture
m-adman
185 pencils

haha love the comments, like the idea but I don't think wash basins are the main problem in UAE. I lived there for 5 years and trust me there are water fountains in the middle of the desert.

spears ava's picture
spears ava
206 pencils

cool

karruza's picture
karruza
290 pencils

a very nice ambient, used spots but great, fresh idea!

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