In 2013, Germany was affected by the alleged „once in a hundred years“ flood. To create awareness for all the persons affected we created an ambient campaign in cities, which weren’t affected. We simply ruined tourism placards with the suggestion of the damage caused by the floods. Concerned people could donate via SMS. Aktion Deutschland hilft is a fundraising organization for the victims of the floods.
Ambient advertisment created by Heye, Germany for Aktion Deutschland hilft, within the category: Public Interest, NGO.
Unforgettable moments in the three river city. The water is gone, but the damages remain.
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