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Aquarium monuments

Agency: 
Published/Aired: 
January 2007
2331
Description: 

Global warming action by Instituto Akatu. Miniatures of famous monuments were placed inside large aquariums scattered throughout the city, alerting for problems with global warming.

Ambient advertisment created by Leo Burnett, Brazil for Akatu Institute, within the category: Public Interest, NGO.

Help fight global warming before it's too late.

Advertising Agency: Leo Burnett, Brazil
Creative Director: Ruy Lindenberg
Art Director: Paulo Areas
Copywriter: Guilherme Facci

Comments (7)

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Highest Rated

DarkSide's picture
DarkSide
Activity Score 1066

...

A. J. SMITH's picture
A. J. SMITH
Activity Score 2824

Ha ha, this is an example of the fact that you can indeed re-use an old idea (this has been done more or less in a print ad campaign by Diesel - which ran with the line 'ready for global warming' or something)

If its a completely new twist its cool, as is this example.

Bravo

8/10

-----------------------------
It's only an ad.

Punch's picture
Punch
Activity Score 612

Mmmm! Excelente ejemplo del calentamiento global. Lo lamentable es que no crea sensibilidad de conciencia, sino más bien se convierte en algo divertido.
En ese caso se me cae completamente el concepto.

"Aquí también se opina en español".

"no silencies lo que no sabes expresar".

L.A.lopes4mayor's picture
L.A.lopes4mayor
Activity Score 52

hahaaa... thats pretty nice!

DarkSide's picture
DarkSide
Activity Score 1066

...

Mette's picture
Mette
Activity Score 4

Great! I love it..

Mr. Muddy Waters's picture
Mr. Muddy Waters
Activity Score 8

Take it easy, fellows... there's splish-splash in this great idea. Awards are coming. I feel the groove. Nice idea. Cool execution. Keep on moving!

JamurPutih's picture
JamurPutih
Activity Score 263

simple sheet...keren! kool!

end of joy, enjoy

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