Akatu Institute: Aquarium monuments

Help fight global warming before it's too late.

Global warming action by Instituto Akatu. Miniatures of famous monuments were placed inside large aquariums scattered throughout the city, alerting for problems with global warming.

Advertising Agency: Leo Burnett, Brazil
Creative Director: Ruy Lindenberg
Art Director: Paulo Areas
Copywriter: Guilherme Facci
Published: January 2007

7 comments

A. J. SMITH's picture
A. J. SMITH
2838 pencils

Ha ha, this is an example of the fact that you can indeed re-use an old idea (this has been done more or less in a print ad campaign by Diesel - which ran with the line 'ready for global warming' or something)

If its a completely new twist its cool, as is this example.

Bravo

8/10

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It's only an ad.

Punch's picture
Punch
614 pencils

Mmmm! Excelente ejemplo del calentamiento global. Lo lamentable es que no crea sensibilidad de conciencia, sino más bien se convierte en algo divertido.
En ese caso se me cae completamente el concepto.

"Aquí también se opina en español".

"no silencies lo que no sabes expresar".

L.A.lopes4mayor's picture
L.A.lopes4mayor
52 pencils

hahaaa... thats pretty nice!

DarkSide's picture
DarkSide
1068 pencils

...

Mette's picture
Mette
4 pencils

Great! I love it..

Mr. Muddy Waters's picture
Mr. Muddy Waters
8 pencils

Take it easy, fellows... there's splish-splash in this great idea. Awards are coming. I feel the groove. Nice idea. Cool execution. Keep on moving!

JamurPutih's picture
JamurPutih
263 pencils

simple sheet...keren! kool!

end of joy, enjoy

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