Ajax: The Ajax effect glass door
Ajax glass – For cleaner windows.
The challenge: Show the benefits of the product in a creative manner, in order to attract attention on the special product placement in the supermarkets.
The idea: Making the Ajax Glass effect clear for everybody. In order to do so, we used the entrance doors in the supermarkets, modified to look like they’re dusty. When the doors were closed you could not see anything, just a blurred image. When the doors opened two big squeegee “cleaned” the window, leaving a crystal clear view of the supermarket interior.
Advertising Agency: Tempo Advertising, Bucharest, Romania
Creative Directors: Adrian Preda; Bogdan Costin
Art Director: Dan Costea
Copywriter: Alina Rosioreanu
Other additional credits: Daniela Munteanu, Diana Stancu
Released: November 2009
21 Comments
very good use of outdoors. nice idea and I believe it would be quite effective right before entering the supermarket.
perfect message, perfect place.
lol, awesome idea. love it!
Very Nice
It's nice work. Congrats for the idea.
http://twitter.com/Cannes_Lions
nice creation
nice very nice
sue
thumbs up!
one should not take life so seriously - as one will not come out of it alive.
gah! one of thise ideas you wish you've thought of yourself. Solid Gold.
Stop Mediocrity. Start Creativity.
There are two kinds of people in the world; people who like mustangs (cool people) and people who like camaros (idiots).
I'm jealous.
now that's a good one!
This is an old idea refreshed in a smart way. Good one.
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Change it, change it now coz they will tomorrow.
Awesome!
Excellent!
:::MARK3R:::
Good colour scheme.
buna treaba. la mai mare.
hopa, scuze
Might be a little difficult to get right off the bat, but overall I think it works.
Trade Show Giveaways: Because making the right impression to potential clients takes more than just a smile.
Oh,yes, we cant loose the message!Great!
nice
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~ Quite obviously, I have gathered no moss ! ~
I entered the phrase, "pentru geamuri curatel" into a translation website. It translates to "Guardianship Window". Does anyone know what this means?
it's not guardianship. I don't know what translator you used. it means "for clean windows"