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The Ajax effect glass door

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Published/Aired: 
November 2009
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Description: 

The challenge: Show the benefits of the product in a creative manner, in order to attract attention on the special product placement in the supermarkets.

The idea: Making the Ajax Glass effect clear for everybody. In order to do so, we used the entrance doors in the supermarkets, modified to look like they’re dusty. When the doors were closed you could not see anything, just a blurred image. When the doors opened two big squeegee “cleaned” the window, leaving a crystal clear view of the supermarket interior.

Ajax glass – For cleaner windows.

Advertising Agency: Tempo Advertising, Bucharest, Romania
Creative Directors: Adrian Preda; Bogdan Costin
Art Director: Dan Costea
Copywriter: Alina Rosioreanu
Other additional credits: Daniela Munteanu, Diana Stancu

Comments (19)

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crisp's picture
crisp
1506 Activity Scores

it's not guardianship. I don't know what translator you used. it means "for clean windows"

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