Ajax: The Ajax effect glass door

Ajax glass – For cleaner windows.

The challenge: Show the benefits of the product in a creative manner, in order to attract attention on the special product placement in the supermarkets.

The idea: Making the Ajax Glass effect clear for everybody. In order to do so, we used the entrance doors in the supermarkets, modified to look like they’re dusty. When the doors were closed you could not see anything, just a blurred image. When the doors opened two big squeegee “cleaned” the window, leaving a crystal clear view of the supermarket interior.

Advertising Agency: Tempo Advertising, Bucharest, Romania
Creative Directors: Adrian Preda; Bogdan Costin
Art Director: Dan Costea
Copywriter: Alina Rosioreanu
Other additional credits: Daniela Munteanu, Diana Stancu
Released: November 2009

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19 comments

satrianee's picture
satrianee
3748 pencils

very good use of outdoors. nice idea and I believe it would be quite effective right before entering the supermarket.

silvi's picture
silvi
4172 pencils

perfect message, perfect place.

J Designer's picture
J Designer
2420 pencils

lol, awesome idea. love it!

Brain-Art's picture
Brain-Art
1101 pencils

Very Nice

The Lion's picture
The Lion
122 pencils

It's nice work. Congrats for the idea.

sams's picture
sams
28 pencils

nice creation

sush's picture
sush
540 pencils

nice very nice

sue

slowrider's picture
slowrider
648 pencils

thumbs up!

one should not take life so seriously - as one will not come out of it alive.

Migzter13's picture
Migzter13
973 pencils

gah! one of thise ideas you wish you've thought of yourself. Solid Gold.

Stop Mediocrity. Start Creativity.
There are two kinds of people in the world; people who like mustangs (cool people) and people who like camaros (idiots).

kgeiger's picture
kgeiger
7102 pencils

I'm jealous.

Wordnerd's picture
Wordnerd
6662 pencils

now that's a good one!

Favete's picture
Favete
365 pencils

This is an old idea refreshed in a smart way. Good one.

indo's picture
indo
72 pencils

Awesome!

mark3r's picture
mark3r
1940 pencils

Excellent!

:::MARK3R:::

shortafella's picture
shortafella
1059 pencils

buna treaba. la mai mare.

catalin1205's picture
catalin1205
18 pencils

Oh,yes, we cant loose the message!Great!

rolling.stone's picture
rolling.stone
2740 pencils

nice

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~ Quite obviously, I have gathered no moss ! ~

Guest's picture
Guest

I entered the phrase, "pentru geamuri curatel" into a translation website. It translates to "Guardianship Window". Does anyone know what this means?

crisp's picture
crisp
1506 pencils

it's not guardianship. I don't know what translator you used. it means "for clean windows"

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