AIS Stronglas: Train Stopper

AIS Stronglas™ is a very high grade tempered glass that is several orders of magnitude stronger than ordinary glass. To highlight this benefit in a larger than life way, a Stronglas sheet was attached to the buffer stops at the end of tracks at major railway terminals in Mumbai. By implying that the glass is strong enough to stop an oncoming train, the product benefit was dramatised.

Advertising Agency: Brand David Communications, Mumbai, India
Creative Director: Josy Paul
Art Director: Sandesh Mangaonkar
Copywriter: Jigar Fernandes
Photographer: Ashish Vaidya


picturejockey's picture
658 pencils

Well if this is so, maybe they should make the trains of this material. They will look a lot more sexier and will be very helpful in avoiding the tragedies like the one we had in August last year.

kre8's picture
989 pencils

this never happened.
average idea.
average photoshop.

Marco2006's picture
37 pencils

maybe you should see the photo properly mate. See the details.

hang-the-dj's picture
1262 pencils

Not sure that trains actually hit those things though. Do they? Not sure if that matters.

juliangray's picture
987 pencils

they dont unless something is wrong. is a safety mesaure, thats why the benefit is even more dramatized.

its kinda a superman ad!

hang-the-dj's picture
1262 pencils

Aah, that makes it way better. Thanks.

pinkusfloydus's picture
90 pencils

Good work from David again.

kalpesh78's picture
2580 pencils

hey.. thats a nice idea.

ideas....30 minutes nahi toh free.

Quirky's picture
8 pencils

Superb! Also in sync with tvc for same brand that ran in India.

buy by bye's picture
buy by bye
544 pencils

awesome idea, but jsut how many people would see it?

i travel by train and i never look at the 'train stopper' side..


but still its an original thought and respect to that!

besoz's picture
48 pencils

awesome idea i love it

B128's picture
392 pencils

Sorry, doesn't works for me as we all know it would shatter like a bad cracked egg.
Another thing is why do you need the glass and the buffer stops at the same time? I thought one would replace the other.

Marco2006's picture
37 pencils

Quite won a silver at the asia pac adfest..

Fallon's picture
110 pencils

Great stuff.

Fallon's picture
110 pencils

Almost all passengers (unless their blind) will see this.
And yes the train does hit it when it moves into a station. Way to go.

Punch's picture
614 pencils

Un vidrio capaz de soportar la velocidad de un tren??????.

Acaso el tren no se detiene antes de llegar al vidrio?. Si es asi, entonces el beneficio
nunca queda demostrado. Si el tren intentara pasar el vidrio el concepto quedaria
completamente cerrado.

No funciona para mi.

"no silencies lo que no sabes expresar".

whitespace's picture
1953 pencils

Ah... great demonstration ad. Don't think the train smashes into it though... by the time it is there the speed should be very slow.

kaj's picture
11 pencils

wow....great way to show the toughness of a glass...

Rog's picture
6092 pencils


>>>> That's not an ad. THIS is an ad.

Rog's picture
6092 pencils

Like this idea.
Love guerilla stuff.
Scammed or 'shopped, this is cool.

>>>> That's not an ad. THIS is an ad.

ooops's picture
448 pencils

a bit extreme
but the idea is nice

jungleraven's picture
291 pencils

idea is kool...strong positioning...

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