AIS Stronglas: Train Stopper

AIS Stronglas™ is a very high grade tempered glass that is several orders of magnitude stronger than ordinary glass. To highlight this benefit in a larger than life way, a Stronglas sheet was attached to the buffer stops at the end of tracks at major railway terminals in Mumbai. By implying that the glass is strong enough to stop an oncoming train, the product benefit was dramatised.

Advertising Agency: Brand David Communications, Mumbai, India
Creative Director: Josy Paul
Art Director: Sandesh Mangaonkar
Copywriter: Jigar Fernandes
Photographer: Ashish Vaidya

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22 comments

picturejockey's picture
picturejockey
658 pencils

Well if this is so, maybe they should make the trains of this material. They will look a lot more sexier and will be very helpful in avoiding the tragedies like the one we had in August last year.

http://www.picturejockey.com

kre8's picture
kre8
989 pencils

haha.
this never happened.
average idea.
average photoshop.

Marco2006's picture
Marco2006
37 pencils

maybe you should see the photo properly mate. See the details.

hang-the-dj's picture
hang-the-dj
1262 pencils

Not sure that trains actually hit those things though. Do they? Not sure if that matters.

juliangray's picture
juliangray
987 pencils

they dont unless something is wrong. is a safety mesaure, thats why the benefit is even more dramatized.

its kinda a superman ad!

hang-the-dj's picture
hang-the-dj
1262 pencils

Aah, that makes it way better. Thanks.

pinkusfloydus's picture
pinkusfloydus
90 pencils

Good work from David again.

kalpesh78's picture
kalpesh78
2580 pencils

hey.. thats a nice idea.

ideas....30 minutes nahi toh free.

Quirky's picture
Quirky
8 pencils

Superb! Also in sync with tvc for same brand that ran in India.

buy by bye's picture
buy by bye
544 pencils

awesome idea, but jsut how many people would see it?

i travel by train and i never look at the 'train stopper' side..

dunno..

but still its an original thought and respect to that!

besoz's picture
besoz
48 pencils

awesome idea i love it

B128's picture
B128
392 pencils

Sorry, doesn't works for me as we all know it would shatter like a bad cracked egg.
Another thing is why do you need the glass and the buffer stops at the same time? I thought one would replace the other.

Marco2006's picture
Marco2006
37 pencils

Quite cool...it won a silver at the asia pac adfest..

Fallon's picture
Fallon
110 pencils

Great stuff.

Fallon's picture
Fallon
110 pencils

Almost all passengers (unless their blind) will see this.
And yes the train does hit it when it moves into a station. Way to go.

Punch's picture
Punch
614 pencils

Un vidrio capaz de soportar la velocidad de un tren??????.

Acaso el tren no se detiene antes de llegar al vidrio?. Si es asi, entonces el beneficio
nunca queda demostrado. Si el tren intentara pasar el vidrio el concepto quedaria
completamente cerrado.

No funciona para mi.

"no silencies lo que no sabes expresar".

whitespace's picture
whitespace
1953 pencils

Ah... great demonstration ad. Don't think the train smashes into it though... by the time it is there the speed should be very slow.

kaj's picture
kaj
11 pencils

wow....great way to show the toughness of a glass...

Rog's picture
Rog
6094 pencils

Kewell.

>>>> That's not an ad. THIS is an ad.

Rog's picture
Rog
6094 pencils

Like this idea.
Love guerilla stuff.
Scammed or 'shopped, this is cool.

>>>> That's not an ad. THIS is an ad.

ooops's picture
ooops
448 pencils

a bit extreme
but the idea is nice

jungleraven's picture
jungleraven
291 pencils

idea is kool...strong positioning...

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