In order to promote the launching of the new 308, the 4 main Portuguese airports were the stage for three different actions.
A "Travel Agency Driver" was at the arrivals gateway, showing a signboard saying: "308- Get ready for the arrival of the new Peugeot".
Advertising boards on top of the departures/arrivals information screens, with the words "It has arrived! 308".
Transportation boxes were placed by the luggage belt, with "It has arrived! 308" printed on it.
Agency of the Year X Country Winners Showcase Creativity Defined by CultureRead More
McCann New York Wins 2017 Super Clio for a “Genius” National Geographic SpotRead More
How Agency of the Year X Country Winners Find Inspiration In Global and Tech TrendsRead More
How Havas CCO Jason Peterson Became the Advertising King of InstagramRead More