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Airplane window

Published/Aired: 
July 2006
Description: 

Fiat Idea shaped adhesives were placed on the windows of airplanes with the shades imitating the sun roof.

Hey, it's time to enjoy the Sky-Dome.
Fiat Idea.

Advertising Agency: Leo Burnett, Brasil, Sao Paulo
Creative Director: Ruy Lindenberg
Art Director: Alessandro Visconde, André Kirkelis, Guto Kono
Photographer: Andreas Heiniger

Comments (8)

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Highest Rated

art.vs.commerce's picture
art.vs.commerce
Activity Score 566

smart.

myviolentego's picture
myviolentego
Activity Score 40

geniale

whitespace's picture
whitespace
Activity Score 1953

coolness!

kudos to ivan for picking all the good grapes* this time round.

*well, not all

mahi_dhk's picture
mahi_dhk
Activity Score 90

Good job

o.m's picture
o.m
Activity Score 354

bloody award craving..
fiat has to first start their own airlines before dreaming
of executing these

writergeekdez's picture
writergeekdez
Activity Score 255

love the idea.

but i would be so pissed if i was stuck on plane for hours and hours being stared down by this ad. i know that there's a big re-think on traditional ad placement, but where do we draw the line?

TT's picture
TT
Activity Score 14

I don't think it really matter cos the idea is when you retract the sun roof, you will see... SKY!

mauroxxx's picture
mauroxxx
Activity Score 539

Brazil again! cool they're doing a lot of good stuff!!!

art.vs.commerce's picture
art.vs.commerce
Activity Score 566

smart.

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