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11 comments

alvinpck's picture
alvinpck
1467 pencils

Is their services reasonably cheap?
Wonder how many people on the street would actually buy this.

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http://alvinpck.deviantart.com/gallery/

mmackinven's picture
mmackinven
1592 pencils

Step 1: Apply the sticka

Step 2: look at the sticka

Step 3: Walk on the sticka

I quite like the idea, but the product, not many people would use it due to affordability?

I guess if I'm late to a client preso, an entrance via chopper would be quite impressive :P

jazarah's picture
jazarah
1262 pencils

interesting idea, really liked it, but I think the cars look so small, might not be noticeable while u r walking, not sure since I didn't walk on it to judge, but however good stuff.

mishkaa's picture
mishkaa
296 pencils

clever and interesting...bravo!

Brema's picture
Brema
192 pencils

This is an EXCELLENT Ad bravo to MatosGrey Team,

a comment to the following people first:

1. ALVINPCK & MMACKINVEN: (i) It clearly states that the medium was placed in an area with a hight traffic of Blue Collar executives, exactly the kind of people who would use this services (ii) its also clearly stated that Sao Paulo has lots of 'copters - 3rd in the world to be exact.. this means that chances are, the competition between the service providers would keep the rates down relative to the region.

2. JAZARAH: There's something called Residual mental Imagery, your mind will already have figured out that you're viewing things from a great height and done a quick probability check of what your eyes might be seeing based on unconscious mental images of a whole bunch of things that you have ever looked at in your cognitive state...all this even before you know its happening

Strike two stones with one bird

mmackinven's picture
mmackinven
1592 pencils

Too true, but would these Blue Collar executives even have time to look at this ad, or would they miss the ad as they're flying a chopper to work? :P

alvinpck's picture
alvinpck
1467 pencils

Good point.

Not saying this ambient is good or bad. No doubt they do get a large number of audience in that area. But might they chose a wrong medium to advertised this? Would a DM be more appropriate for the relevant target, say CEOs, upper level management people? Not all executives use this kind of services, no? Just a thought.

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http://alvinpck.deviantart.com/gallery/

monotone's picture
monotone
301 pencils

Might not use it frequently, but they might be reminded of this service on a day on which they have an important meeting or something. I think it's a good strategy.

Ronas's picture
Ronas
30 pencils

GHOST.

Brema's picture
Brema
192 pencils

Ronas whats "Ghost"? can we confine ourselves to comments that are actually relevant and meaningful to this forum

Strike two stones with one bird

annie_us's picture
annie_us
90 pencils

Interesting idea, really liked it,

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